Guest Posting Site Checklist For Law Firms

Guest posting can help boost your law firm’s website’s authority and ultimately contribute to your SEO bottom line. After all, backlinks are crucial off-page SEO factors that are quite challenging to get, especially if you’re a small law firm or new to Lawyer SEO in general.

That said, you can’t just get backlinks from wherever you want. Hence, you need to choose which sites you’ll post on based on their quality and whether or not they’ll benefit your SEO.

So, here’s a quick intro to backlinks, guest posting, and tips to narrow down your host sites.

Why Do You Need Backlinks?

Think of backlinks as “votes of confidence.” Google relies on an algorithm to identify the level of quality of your domain. One such factor is based on which sites you link to and which link back to you.

Links essentially associate two pages together. So, if you’re getting backlinks from high-quality, trusted sites, that’s a sign to Google that your website is of equal quality and trustworthiness.

Why Are Guest Posts Great For Backlink Building?

As mentioned, getting high-quality, high-ranking, and popular websites to link back to you is fairly difficult. One way to get a backlink is to write for someone else’s blog or publication.

As per standard practice, contributors supply high-quality content through submissions, and the host gives them a backlink in return. It’s a fair exchange that’s been practiced for a while in SEO and content marketing.

Why Should You Screen Guest Posting Sites?

As mentioned, links associate pages together. So, if high-quality pages link to you means your page is of the same quality; the same applies if you get backlinks from low-quality websites.

At best, having a few will do nothing for your SEO and rankings. At worst, having so many low-quality backlinks can pull your rankings down.

Quick Tips On Choosing Your Guest Posting Sites

So, now that you know why we screen guest posting sites, here are a few tips to help you narrow down your choices:

Tip #1: Ensure The Guest Posting Site Is High-Quality

As mentioned, you’ll want to make sure you’re submitting content and getting links from high-quality sites.

So, it’s crucial that you check for the following if you’re considering writing for a blog or publication:

• Domain Authority (DA)

• SERP rankings/position

• Average traffic

• Spam ratings

• Audience relevance

You should also watch out for potentially malicious link spams from low-quality sites. Some malicious entities will try to spam you with links from content farms and spammy places in an effort to pull you down the rankings.

Tip #2: Check For Its Relevance With Your Content

Relevance is a key component in backlink quality. Google and other search engines use links as a way to understand what your website or pages are all about. So, you want backlinks from pages and websites that fit yours.

For example, you shouldn’t be linking to irrelevant sites for gardening, cooking, or tech. These otherwise irrelevant links are often read as spam and won’t help your SEO progress.

As mentioned, getting a ton of low-quality backlinks from irrelevant sites might be a sign of malicious entities trying to cause negative SEO. You’ll want to have these links removed or disavowed accordingly.

Tip #3: Always Read The Guest Posting Guidelines

In most cases, submissions are screened by the host’s editors. Once approved, your submission may be edited before getting posted on the guest posting site.

Aside from reading the guidelines to ensure your submission goes through, you’ll want to know what the site’s policies are for guest posts. While the common practice is you get a backlink in exchange for content, guest posting sites’ policies and which links and where they’re placed can vary.

Basically, you want to know whether you’re getting a do-follow link or not. However, even if you’re getting a no-follow link, you might still get some promotion from the host’s audience. Deciding whether that’s worth it or not is all up to you.