5 Easy Local SEO Strategies For Criminal Defense Marketing

Local SEO is one of the most crucial aspects of Lawyer SEO and criminal defense marketing. After all, your law firm likely targets locals based in the state you are licensed to practice in. Hence, localizing your marketing strategy could help you target the audience who are most likely to become clients.

You might not know where to start if you’re new to Local SEO for your criminal defense marketing. Fortunately, there are simple ways to localize your SEO and help you target your locale.

Here are a few that you should learn and consider implementing on your criminal defense law firm website:

1. Localized Keywords

It’s tempting to use general or head keywords because of all the traffic they’re getting. After all, since it’s such a broad topic, more people are using those keywords. However, this might mean it’s very competitive.

You might be going up against law firms from other states, which means that competition is high, and it would be much harder to rank in general keywords. That said, this means local keywords tend to be less competitive and are much easier to rank for.

Not to mention, attracting locals is better for your law firm. You don’t need to be visible to users living in other states, just the people who are relevant to your practice and who are closest to you in proximity. This requires keyword research, auditing, and consistent updates to your local keywords to ensure you get the best results.

2. Local Content

If you’re running Lawyer SEO for your criminal defense marketing efforts, you’ll need to produce high-quality content to attract audiences and rank for keywords. Usually, this would be a legal blog or a landing page.

Instead of making general content about criminal defense topics, you should try more localized keywords and content. For example, you should use local keywords within your state or city. You can write about specific local news, studies done in your city, and county-specific legal policies.

Remember, you are targeting locals. Since content marketing aims to deliver content that’s most valuable to the reader, localized content that addresses their specific needs will be more beneficial to them.

3. Setting Up GMB

Google My Business listings appear in the SERPs, usually showing business info and map locations. These pop up even if people aren’t looking for your criminal defense law firm specifically. So, for example, if you type up “law firms near me,” you’ll see a list relevant to GMB listings.

In general, you benefit a lot from setting up your GMB profile. It doesn’t even cost anything to claim and set up. Remember, visibility is everything in criminal defense marketing, so establishing your presence on a Google feature that’s already heavily used will only benefit you.

4. Setting Up Profiles On Review Platforms

Like GMB, people use review platforms to check the businesses and services they want to work with. If you have a lot of reviews, it can serve as social proof and boost trust and visibility.

Hence, many businesses, agencies, and firms encourage people to write reviews. Of course, you’ll want positive reviews, but you can achieve that via good performance and customer experience.

5. Getting Backlinks From Local Websites

Links associate pages with each other. The goal of backlinks is to associate with high-quality and relevant websites so search engine crawlers can identify yours. Not to mention, if you get backlinks from high-quality sites, it also tells the algorithm that your law firm website is of the same quality.

Local backlinks work the same way. It would be best if you tried to get backlinks from local news sites, bloggers, review websites, etc. The more local backlinks you have, the more it helps your local search rankings.