Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
Story Views
Now:
Last hour:
Last 24 hours:
Total:

5 Ways To Increase Press Coverage

% of readers think this story is Fact. Add your two cents.


Any personal or business brand can identify with the need to get the attention of the media to support growth and brand trust. Earned media is one of the oldest forms of press coverage, and it has a tremendous reach once achieved. It is defined as press coverage that is generated organically, meaning that you didn’t create it or pay for it, which is why it’s considered more credible and trustworthy than an advertisement. 

It is essential to increase your press coverage because it helps to make people aware of your brand’s niche and unique features, as well as your story and what defines you as a brand. It tells consumers what you offer and how your products can solve their issues and fulfill their needs all from a reliable, third-party source. PR professionals are the gateway to earned media and can help you and your brand identify ways to increase your press coverage as a part of your PR strategy. In the meantime, here are five ways you can help increase your press coverage on your own today!

Role Of Press Coverage In PR

It is imperative to build your public relations strategy and outreach because the press acts as a bridge between you and your target market. If you ever get stuck in some unwanted situation that can adversely affect your reputation, press coverage can help. On the flip side, as you and your brand grow, it is important to share your successes! People believe in your brand if they see good press coverage about your brand, as most have a strong trust in the media. 

Ways To Increase Press Coverage

1. Develop Rapport With Journalists

It is crucial to have a rapport with journalists but make sure you are clear in your intentions and authentic in your approach. You might offer to help them with their story deadlines and editorial calendars, and in return, they will likely help your brand if you need it in the future! It’s also important to contact the right journalist for your pitch. Some cover food and beverage, some cover economic trends, and some are interested in the business sector. You need to identify who is more likely to take an interest in your business and brand storyline as well as their publication’s target audiences.  

2. Timings Matters 

Undoubtedly, time is an asset. The media moves fast, so staying on top of news trends and developing ongoing relationships with journalists so you know when to pitch is essential. What’s more, make sure you’re aware of the schedule of the publications in which you are pitching to get maximum coverage. For example, if your brand is covered in a weekly magazine, it will take a lot to grab the publication’s attention versus a daily publication where they need more stories. Also, monitor competitor news, national headlines, and holidays because you will not want your story to get lost in the clutter and be unable to reach the target market effectively. 

3. Talk About More Than Your Successes

The content of your pitch or story should be attention-worthy. You will only get press coverage with interesting content because the press wants storylines that will enhance their views. We recommend telling positive and challenging situations to connect with your target audience. For example, telling a story of how your CEO struggled to get where they are today can make your brand seem more relatable and authentic.

4. Utilize Technology As Much As Possible

Keeping yourself up-to-date with new technology is always beneficial. It would help if you digitized your press releases rather than using print outreach. Nowadays, it’s more common to reach out through email, blog responses, and DMs on social media. Digitalization makes journalists’ lives easier because you can add different animations, bells, and whistles to your stories to make them attention-worthy and easily share and track their impact. 

5. Create Trends And Initiate Buzz

If you want press coverage, then it is essential that you create trends or at least take part in current relevant trends to remain at the forefront of mainstream media. Buzz marketing is beneficial. It has a broad reach and high brand impact and trust. One viral TikTok can give credibility and fame instantly these days. As mentioned above, the media will only cover you once they find something that will benefit them and their storytelling approach. Something which is in trend will always catch people’s eyes. In this approach, it’s helpful to have a PR team to manage your digital activities to get maximum coverage. 

Putting the PR in Press 

If you want to get more press coverage, having a strong strategy and the right tools is essential. With earned media through PR, you have the opportunity to expand your reach, create awareness, and build credibility for your brand. It not only endorses your brand but convinces potential consumers to get to know you better. 



Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Lion’s Mane Mushroom Nootropic

Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, But it benefits growth of Essential Gut Flora, further enhancing your Vitality.



Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity.


Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins.


Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system.


Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome.


Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function.


Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.