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Causes of your amateur level of proficiency on socials

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Social media were created to connect millions of people all over the world but now it serves purposes like entertainment, communication and even business. Content creators with followers are the movers of any social medium. Amid these content creators, how do you stay relevant?


The trick is to be a professional on social media. Understand the audience, features and tricks of any social medium that you are using. Unfortunately, many users are still stuck in their amateur ways. 


Causes of your amateur level of proficiency on socials include bad content strategy, mediocre profile, inconsistency, not using metrics and surprisingly, being on all social media. All these factors will be explained and solutions will be suggested. Stay tuned.

Use only relevant social media

Not all social media fit you and your brand’s purpose. If a social medium does not house your target audience or your kind of content, you have no business there. Amateurs waste effort by using an irrelevant social medium.


Aside from time wastage, there may be the frustration of not meeting your social media goals. Followers, views and likes only grow when you are in the right place. In the right social medium, consider to get access to real followers, views and likes for an affordable price. 

Bad content strategy

Signing up on social media before learning the ropes is a bad idea. Without a plan, likely, you would not achieve your goals on social media. People (competitors) have been on that social medium for a long time and your content will rank way low unless you know what to do.


A good content strategy should be developed before using any social media, but now that you are there, you can start working on it now. Include your target audience, plans/ content to attract them, quality pictures and hashtags on your posts, milestones and key achievements and a timeline in your content strategy.

Upgraded social media profile

A social media profile is the first thing that anyone would see on your social media account/channel and it is where most people get it wrong. Some of the bad practices of amateurs on their profile are;

  • Using different usernames on social media

  • Less-quality profile picture

  • Irrelevant information on bio

  • Search Engine Optimisation keywords neglected on the profile


Ensure that you put attention to these practices and adjust your profile to fit. 


The attention span of individuals has been found to reduce over time, if you do not constantly put content in their faces you will be forgotten. Beginners on social media make mistakes of posting irregularly and going on long breaks.


Of course, creators’ block and mental health are real issues but there are ways that you can be present on social media while you are on break. First, don’t post all your content at once. Most professionals reserve content for when they are unavailable. 


Also, you could hire a social media manager to take care of things when you are not around. Be sure the manager understands your style before hiring him/her.

Use metrics to monitor growth 

Amateurs continue to post content without understanding while some perform and others do not. The trick is social media metrics and insights.


Most social media have insights that give information about post impressions, post engagement, clicks, views and many more. Professionals use this information to optimize output and effort by focusing on content that performs and sells. 


In conclusion, users do not rate amateurs on any social medium. Thrive to grow your understanding and usage of social media with the tips given above and it won’t be long before you start ticking your social media goals. 


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