How to Leverage RSS Feed For Your Website?

We are all curious users, browsing the internet to find updates and news. Finding the latest information about multiple topics and constantly engaging with various platforms to help us attain the knowledge we want, is all we do these days. More than anything, we are curious and excited to share the newly found information with our friends and family.

Users need to satisfy their craving for updates and the latest information, brands have understood this need and have started embedding RSS feed on their websites. Providing informational content and keeping your audience updated on topics around your niche, grows the site’s performance and overall business. Let’s understand a little more about RSS feeds.

What is RSS feed?

Really Simple Syndication (RSS) and the RSS feed widget is a tool that aggregates and updates new and latest content in an XML file format which is then decided by the computer. This feed keeps you up-to-date with your favorite topics.

Website owners publish notifications of new content on their websites using RSS. This includes blogs, weather reports, podcasts, and newscasts.

You can follow the discussion on web pages without shuffling between different web pages, keep a track of bloggers and share content with your peers, or keep yourself posted about local, national, and international news from various sources.

RSS feed integrates information in one place and updates it, it also shows you everything a website publishes. Your website can include a list of different RSS feeds on diverse topics for an extensive experience.

Benefits of RSS feed

Since we have detailed information about what RSS feeds are, let us understand why embedding them on the website is an essential practice these days.

It offers a fruitful opportunity to avail of exceptional benefits and enhances the website experience.

1. Showcase diverse content

Since RSS feeds are a collection of content from different sources, you get to showcase different types of content on the website. Leveraging the RSS feed to the website gives you leeway to display more content from other websites, making it a cost-effective and time-efficient method, that does not require too much effort.

2. Automate fresh information

You get automatically updated and fresh content in the form of blogs, articles, news, etc. You get to maintain a constant flow of information using RSS feeds on the website. Showcasing content around a similar topic can break the interest of visitors however, RSS feeds bridge that gap and ensures a seamless flow of fresh content.

3. Boost engagement and interaction

Keeping the audience hooked to the website is an essential part of growing and carrying out successful marketing campaigns. RSS feeds help in building better relationships and imprint the website in your visitor’s minds. The audience is curious about new updates and stays engaged. Displaying a stunning RSS feed widget on the website, enhance the website’s look and feel while grabbing users’ attention and keeping them engrossed. 

4. Fortify traffic on the website

To maintain a successful website, getting more traffic and ensuring the constant flow of users towards the website is a crucial part. It boosts awareness and helps in reaching out to a large audience. RSS feed widget helps in boosting brand visibility by providing quality and valuable information to your visitors. Eventually, improving the shareability rates and generate more traffic.

Best RSS feed widgets

Here are the top RSS feed widgets that help in simple and effortless integration with websites.

1. Taggbox

By using Taggbox, website owners can display live, dynamically updated content from external sources such as blogs, news websites, and social media platforms.

Taggbox makes it easy to display an RSS feed on a website by providing customizable widgets that can be embedded on the website. The widgets allow for customization of the appearance of the feed and its content, making it possible to match the look and feel of the website.

More than this, it also provides real-time updates to deliver new and fresh content and moderation tools that enable website owners to control the content that is displayed on their sites.

2. Elink

This tool offers end-to-end solutions and helps in displaying new information in one place. You get automated content creation and publishing features with Elink. You can collect links, share them as newsletters, or embed them on the website within minutes.

3. Feedzy

This is popular within the WordPress group which is constantly updated and is available in 3 languages. You can add infinite RSS feeds, divide them into groups, mark each category, and offer a seamless website experience. 

4. RSSImport

This tool is a lightweight, simple solution to embedding the RSS feed on the website. Install it on your device, use the shortcode, or a widget, and make it functional.

5. Super RSS Reader

This widget is also updated regularly. You can add many feeds, split them into tabs, and allow your visitors to switch between feeds as per their choices and taste. You can display content, author, date, thumbnails, etc. You can pick from multiple coloring options and make your widget look better.

Conclusion

RSS feeds are educational and informational. People like to see new and fresh content on websites. It makes them see more and last longer as compared to websites that do not include RSS feeds.

Considering your audience, curate feeds that cater to their areas of interest, and put them under relevant categories. This will not only help them understand your industry better, and get frequent updates and changes, but also motivate them to stay on your website improving your dwell time.