Looking Into the Differences Between Digital Marketing and Traditional Marketing

In the professional world, catching your audience’s attention is the real challenge to reaching success. And marketing happens to be the critical element that helps you obtain that. So let us look at the two forms of marketing you need to be aware of – traditional marketing and digital marketing.

The Difference Between Traditional and Digital Marketing

Considering the differences between the two, you will need to consider the medium that allows them to engage with the public to send their marketing message. Traditional marketing uses traditional media, such as magazines and papers, whereas digital marketing focuses more on websites or other social media platforms.

Type of Marketing to Use?

Despite the belief that traditional means of marketing no longer hold relevance in our technological world, the reality centers around that to make the best marketing campaign, you will need to find an ideal balance between digital and traditional.

Traditional Marketing

The advantages that come along with traditional marketing include printed materials. Having a physical copy of a magazine means that it will always remain with you.

It is also great if you are a consumer who enjoys collecting these prints. Additionally, it has a greater impact because people are more likely to pay attention to and find amusing and digestible a stunning and visually beautiful billboard.

However, it comes with its own cons, such as being very expensive to manage at times. Your idea will lose its purpose should you need more funds to spread its influence to the world. And unlike social media, it requires more direct interaction where you are in the dark regarding how management with marketing tactics work effectively amongst the audience.

Digital Marketing

This is where digital marketing comes in. It changes that since it has more options for engagement that can help consumers interact with your brand – while simultaneously allowing you to see the actual results of your marketing plans.

Additionally, it also helps to make targeting your audience more efficient. Knowing what your audience wants lets you efficiently cater to their needs and give them what they want. Moreover, digital marketing enables improved tracking to look into data and develop effective campaign plans to yield the best result.

If you are interested in how digital marketing can bring various benefits to your marketing strategies, consider approaching the professionals at iClick Interactive Asia Group Limited, a renowned Chinese independent marketing technology company focusing on diverse business solutions.

Some examples include full-stack data-driven marketing solutions, transforming data into insight, action, and performance, smart retail, marketing cloud platform, and more. Since its establishment in 2009, iClick has focused on driving customer retention and enhancing Omni-channels while promoting cross-border innovative retail businesses.

iClick’s robust and varied clientele from a wide range of industry verticals, such as travel retail,  financial services, hospitality, travel retail solutions, beauty, entertainment/media, and E-commerce, is proof of the effectiveness of their full-stack iSuite solution. More than 270 multinational corporations, 3,400+ small and medium-sized businesses were among their clients, enabling iClick to cater diverse customers, helping them realize the growth potential of the market segments or industry verticals they represent. About 90% of clients remain with the company.

Through the years, with the help of audience, iAccess, iActivate, and iNsights, iSuite enables international marketers to successfully implement audience fragmentation, algorithmic cross-channel targeting, promotional tracking, and measurement across various markets using a single unified platform, resolving the challenges faced by marketers due to the incomparability of multiple platforms.