Saudi Arabia Fruit Juice market

Saudi Arabia Fruit Juice Market Trends and Drivers

Saudi Arabia fruit juice market is expected to have a considerable demand in the forecasted period due to the sharp decline in consumption of soft drinks including coco-cola, favourite sodas, and other beverages. Fruit juices have become much more popular among consumers in the nation since they include less sugar, no artificial colouring or sweeteners, and caffeine. Along with this, people’s changing eating and living habits have encouraged them to choose packaged fruit juices as a quick, economical, and nutritious source of nourishment. Additionally, the market is growing because of the rising consumer base and the introduction of new fruit juice flavours.

Saudi Arabia has a significant Muslim population. Demand for halal food, which uses natural, organic, and ethically sourced products with established credentials, has increased. This has raised demand for a variety of fruit juices, including apple, mango, beetroot, orange, and mix fruit juice. The country has a hot environment all year long, which encouraged residents to drink plenty of water, indirectly boosting the market’s growth. Additionally, across the nation, with young Saudi adults consuming a lot of fruit juice and energy drinks has been increased. As per the GMI Research analysis report individuals between the ages of 18 and 24 made up more than 14% of the profit made from the sale of beverages which resulted in creating new growth opportunities in the next upcoming years.

The COVID-19 epidemic has had a beneficial effect on market demand since customers are becoming more health-conscious to combat the coronavirus. People choose various fruit juice flavours to strengthen their immune systems. A diet high in vitamin C and A can protect you from several viruses and diseases. Additionally, people are shifting towards fruit juices as the have emarkable benefits for example oranges and grapes are a good source of vitamin B-6, vitamin B-9, and zinc, which aids the body in recovering fast from a cold or fever.

Based on Type, 100% fruit juice segment is expected to dominate the market during the forecast period.

According to type, the market is expected to be dominated by 100% fruit juice over the forecast period. This is mostly caused by the rising demand for pure fruit juice, particularly among parents and young adults, which is a significant driver driving the segment’s growth in the market.

Based on Flavour, mix fruit juice segment is expected to lead the market during the forecast period

According to GMI Research the mix fruit category is anticipated to dominate the market over the forecast period based on flavour. As mixed fruit juice have more capacity  to lower cancer risk, boost immunity, flush toxins from the body, and aid in digestion in comparison of specific fruit juice people are shifting towards it. The mixed fruit juice is a deliciously nutritious concoction of fresh fruits, packed with the vigour and nourishment of foods like bananas, apricots, and watermelons.

Based on Distribution Channel, supermarket and hypermarket segment is expected to dominate the market during the forecast period.

The supermarkets and hypermarkets category are anticipated to dominate the market over the forecast period based on distribution channel. One of the main drivers of the segment’s growth is the wide variety of brands and flavours that are readily available. Additionally, the launch of fresh goods and alluring discount deals would boost the segment’s demand in the market.

Market Segmentation

The Saudi Arabia fruit juice market is a dynamic landscape shaped by evolving consumer preferences and a growing focus on health and wellness. To effectively navigate this market, understanding its segmentation is crucial.

1. By Fruit Type: The market is segmented based on the variety of fruits used in juice production. From classic orange and apple juices to exotic blends like pomegranate and mango, this segmentation caters to diverse taste preferences and nutritional demands.

2. By Packaging Type: Packaging plays a pivotal role in consumer choice. The market is segmented into various packaging options such as tetra packs, PET bottles, and cartons, offering convenience and portability to meet the varying lifestyles of consumers.

3. By Distribution Channel: The distribution landscape includes supermarkets, convenience stores, online platforms, and more. This segmentation considers the convenience factor and reflects the shift in consumer shopping habits, especially post-pandemic.

4. By Nature: With a rising demand for natural and organic products, the market is segmented into conventional and organic fruit juices. This caters to health-conscious consumers seeking cleaner and more sustainable options.

5. By Consumption Occasion: The segmentation based on consumption occasions, such as breakfast, snacking, or post-workout, reflects the multifaceted role of fruit juices in consumers’ daily lives.

Segmentation by Product 
o    100% Fruit Juice
o    Nectars
o    Concentrates
o    Others 

Segmentation by Distribution Channel
o    Hypermarkets and supermarkets
o    Specialty Stores
o    Online
o    Convenience Stores
o    Others

Segmentation by Flavour
o    Orange
o    Apple
o    Mango
o    Mixed Fruits 
o    Others