Globe Group, Google Team Up to Digitalize Elderly in #SeniorDigizen Campaign

In a heartwarming collaboration aimed at bridging the digital divide, two industry giants, Globe Group and Google, have joined forces to empower the elderly through the #SeniorDigizen campaign. This initiative, driven by a shared commitment to digital inclusion, seeks to equip seniors with essential tech skills for navigating today’s digital landscape with confidence and safety.

Partnership for Positive Change

The kickoff event on January 25 marked the beginning of an inspiring journey towards digital empowerment for the elderly. Google’s support for Globe’s “Senior Digizen: Teach Me How to Digi” learning session underscores the power of collaboration in driving meaningful societal change. Led by Google Telco Sales Coach Odel Hernandez, the session provides seniors with invaluable guidance on creating Gmail accounts and leveraging their safety features.

A Shared Vision

Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe Group, expressed gratitude for Google’s partnership, highlighting the significant challenge of bringing Filipino seniors into the digital age. Through collaboration, both organizations are committed to enabling seniors to harness the life-enabling benefits of technology while staying safe online.

**Mervin Wenke, Head of Communications and Public Affairs at Google, echoed this sentiment, emphasizing the importance of digital inclusion for all. He underscored Google’s mission of building a safer online space for everyone, irrespective of age or social standing, and praised Globe Group’s advocacy for digital inclusion.

Aligned with Global Goals

Globe’s #SeniorDigizen campaign is not just a standalone initiative; it aligns with the company’s broader commitment to the United Nations Sustainable Development Goals. By promoting digital literacy among the elderly, Globe is contributing to the advancement of Goal 4 (Quality Education) and Goal 10 (Reduced Inequalities). This holistic approach underscores the company’s dedication to creating a more inclusive and sustainable future for all.

Empowering Seniors Through Education

The “Senior Digizen: Teach Me How to Digi” learning session is more than just a technical tutorial; it’s a gateway to a world of possibilities for the elderly. By mastering essential tech skills such as creating and managing Gmail accounts, seniors gain access to a plethora of online tools and services. Moreover, they learn to navigate the digital realm safely, armed with knowledge about online security and privacy measures.

Building Trust and Excitement

As Globe and Google embark on this transformative journey, there’s a palpable sense of excitement and optimism in the air. The #SeniorDigizen campaign isn’t just about teaching seniors how to use smartphones or laptops; it’s about empowering them to lead fuller, more connected lives in the digital age. Through education, collaboration, and a shared commitment to inclusion, Globe sim registration and Google are paving the way for a brighter future for Filipino seniors.