The media is a powerful industry. Every day, we are exposed to a barrage of media content, a profusion of news updates, and a deluge of entertainment and information that is unrelenting and, in many ways, impossible to avoid. It has a significant influence on us in surprising ways. Without a total digital detox and time in a woodland retreat void of any outside world contact, we are likely to have this media exposure from morning until night, and all points between. Putting it simply, we live in a world where media is both social and intrusive, hard to escape.

We use media for both work and relaxation, with many people dedicating their free hours to things like Instagram, Facebook, online gaming, or even hitting up virtual casinos. We also get bombarded by messages and alerts from news outlets, and besieged by notifications from banks, stores, mail services, and more. Whether it’s breaking news on a smartphone, chatting with friends on social media platforms, or taking a rare free moment to enjoy roulette online at Joe Fortune, our constant connectivity with the online world is ubiquitous, and our options are growing ever more numerous. However, how far does what we see via all these media outlets, whether it’s online or on television, a magazine ad or a newspaper article, influence our behaviour and change our views about one thing or another?

Well, it would be a brave person who said the media did not influence as well as inform on some level. One of the benefits of the media is that it brings many topics and niches to the mainstream, and enables greater accessibility to both information and entertainment. Without media exposure, we’d have little to no access to sports, music, iGaming, news, and more. In the world of multimedia, many things have been brought to the consciousness of more people than ever before. Let’s take a look at just a small sample of industries and pastimes that have been enhanced by the explosion of media outlets and platforms.

From Poker To Pontoon, Media Attention Has Never Been So Important

When it comes to pastimes that used to be niche but are now indisputably mainstream, the world of the online casino has to be one of the most obvious. From pontoon to poker, roulette to the slots, we once associated gambling at tables and frequenting casinos as something enjoyed by high rollers, those who could get to Vegas or Atlantic City. It is hard to dispute the fact that casinos and the games that were played there were seen as exclusive entertainment for the wealthy.

Now, things have changed, and the news and media surrounding this sector have certainly been a part of that evolution. You will no doubt have seen a lot of news and media articles surrounding AI. With every applause for this advancement of technology comes a warning of how it could go wrong, or be misused.

The same can be said of how people now view the previously more mysterious world of gambling and casinos. What do I mean? Well, let’s put it this way, casinos are now considered a quotidian form of entertainment, a form of fun that is available online, offline, around the clock and for people of all ages and walks of life. There is so much online media advertising for online casino apps, platforms, and websites, it is hard not to know about them. Beyond this, they are so accessible that they are now popular with billions of casual as well as committed casino fans around the world. Without the media power, this would likely not be the case. Poker, pontoon, roulette: all are now played online by more people than ever, a true testament to the power of the media attention that has helped create this billion-dollar industry.

Marketing, Money and Media: A Potent, Powerful Trifecta

Much as the global sports market has been transformed by money, marketing and the global media, from news to entertainment, so too has the world of gambling enjoyed the benefits of this highly powerful triplicate. I dare say that even as you read this article, you could, if asked, name a globally renowned online casino platform, whether it’s an associated offshoot of a Las Vegas bricks-and-mortar establishment or an exclusively online platform. I know I can think of several, whether I play on them or not. And this is where the power of marketing and media combine.

As any proprietor of a business will attest, having the money to start a business is one thing, but gaining customer awareness and creating a successful marketing campaign is quite another. This is where the media comes in, and for online casinos, the importance of social media advertising in particular. We know that millions of those who love playing online casino games do so on the go, and the current generation is also the most social media savvy. For advertisers, this is where a greater portion of their budget is being allocated.

Add this social media advertising to the mainstream media that it now works in tandem with, and you will begin to see how online casinos have been catapulted and elevated to the status that they now enjoy. This is an industry that is a global phenomenon, a money-making juggernaut, and one that has become one of the most accessible pastimes on the planet.  If I were a betting man – and I am – I would place a wager on the fact that the accessibility and popularity of online casinos are only going to continue to grow!