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How to Grow on TikTok: 9 Ways/Strategies to Grow Audience Organically

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How to get more followers on TikTok? This is a question on the mind of every social media marketer who has a TikTok account or uses other social media platforms. 

With a massive growth of more than 1.92 billion TikTok users in 2023 only, it has become one of the authentic and credible platforms. This application also helps increase the happiness of TikTok users. They always enjoy the exciting content that is updated daily on the platform. This fact is admitted by 90% of the target audience!

Only in the United States do users check this platform more than 15 times daily. That is one reason it is becoming normal to search for strategies for your growing TikTok account to target a larger audience and add more followers.

TikTik on Mobile

Hence, if one is searching for “how to get followers on TikTok,” Don’t get stressed! Several creative strategies are available to assist people in increasing their follower count. It does not matter whether one is working as a professional marketer or a brand owner—this guide has got everyone covered!

Why One Wants More Followers?

What is the reason behind getting more followers? Is it to sell one’s products as a brand or to market oneself as a famous artist? Can it be used to bring fame? Could it be able to market one’s organization?

As a TikTok user, one can try setting small and realistic aims that can lead to the central goal. The question arises: What are the major goals for getting followers on TikTok? One can think of gaining hundreds of followers or enhancing the audience’s engagement with the business or organization.

Paying for TikTok Followers

People have searched on Google for ways to buy TikTok Followers! Numerous websites indeed allow one to invest in buying fake users for likes, views, comments, and shares.

Internet users are willing to invest massive amounts just to get more visibility. Sadly, they do not even ensure whether the website from which they are getting additional followers is genuine or fake. Because of this, some sites turn out to be a falling pit for TikTok users eventually leading to losing their hard-earned money.

Even though you have invested in getting dead followers, TikTok will consider its guidelines while checking your account. With a huge following and lesser engagement, TikTok will rate your content as low quality.

So, it is always better to work on growing your audience organically rather than consider fake techniques! Continue scrolling to learn more about how to grow your audience on TikTok organically …

How to Grow Followers on TikTok: 9 Tried and Tested Ways 

Here are nine tried and tested ways that will work as a great source of guidance to increase one’s TikTok audience. Ensure to follow this strategy for your social media platform to see a boost in the growth of your audience: 

1. Understanding the Audience 

Before one starts thinking about how to compose the content for their social media platform, it is essential to understand the target audience. Without learning anything about your potential clients, one can never expect the clients to know about your brand or the products offered!

The audience plays a vital role in laying a solid base for any business foundation. So, getting information about the audience and learning about their personas is crucial in churning your audience into more loyal followers.

Track your audience

But from where can one dive into this limitless journey?
The answer is simple. Start by learning who the audience is. What is their age bracket, and other similar details. It can work by having an eye on the present audience in one’s TikTok profile. Look for the analytics section that will assist TikTok content creators to study their audience by individually dividing them based on location, gender, and more.

With the specifications one gets after having researched their potential audience, it’ll get much easier to learn about the engagement metrics to know and acknowledge what your audience wants. Their preferences are shown from the recent video you have posted in your account – that got you many clients.

Try asking your audience about their likes and dislikes. Encourage them to talk and speak up by convincing them to question whenever necessary and use their feedback to improve your content strategy.

2. Creating Engaging Content 

It is essential to develop unique content ideas for your TikTok account. TikTok users love captivating videos that are relevant to them and their needs. But for a better result, try juggling your TikTok videos by using distinct formats.

Make your content engaging

Stay updated with the latest trends on TikTok. It will assist you in creating content that’s relevant to the target audience. One can create engaging content by considering various concepts and working on them to present great ideas to the viewers. The concepts can be challenges faced by a brand to give the best products to clients or unique tutorials relevant to your audience. Brand owners also prefer the art of storytelling in videos to get more views.

Who said TikTok is only about viral dances or funny videos with lip-syncing? As a beginner, one has many options to brainstorm the topics of the videos and work on delivering high-quality content. These TikTok videos can be precious gems that help people increase their knowledge.

The best strategy for one’s TikTok followers is to provide them with information through credible and easy-to-understand TikTok videos. Optimizing the videos is one of the greatest options for increasing visibility and achieving maximum engagement. 

3. Participate in Trending Challenges

Once a business has been launched, one can participate in viral TikTok challenges. TikTok followers appreciate seeing new content every day and staying updated on the latest content daily.

Participating actively in these viral TikTok challenges can boost the visibility of one’s business account. For example, if one owns a small food business, taking a challenge to try out any recipe works wonders. It can help a person showcase his outstanding skills in front of TikTok followers, which will eventually increase his overall number of followers.

Apart from this, Tiktok’s presence can also be enhanced when a person creates a challenge on his own. However, investing time in creating a challenge by oneself is boosting your TikTok presence, but it is extremely challenging. Here’s why a person needs to weave TikTok challenges. 

  • Work on brainstorming the idea.

  • Design a meaningful and creative hashtag. 

  • Add catchy music for the challenge.

  • Launch the challenge with a demo video. 

  • Try using other TikTok ads to brand your hashtag.

  • The user-generated content is perfect to assist you in participating in different challenges.

4. Hashtags Done Right

It is said that by 2025, TikTok will outshine all other social media apps in terms of daily minutes used. People search for different hashtags on their TikTok accounts, which helps brand owners’ content organically be seen. Using the right hashtag works like a game changer, allowing people to efficiently check the video content they are interested in.

When uploading the video, ensure that you use keywords that are high in volume and long-tail hashtags. The long-tail hashtags ensure prominent visibility and a higher reach for any account. 

5. Include Call-to-Actions in Your Content

Some videos end with a good call-to-action (CTA) that lets the audience take any specific action further. Adding CTAs is not new. Several videos have CTAs that assist viewers with what to do next. The CTAs work as a magnet to attract numerous leads, turning them into a brand’s loyal customers.

Remember, learning the art of CTAs is not just about giving suggestions to the audience. It is also a way to grow your audience on social media platforms. 

6. Enhance Your Engagement Strategies Through Community

Engaging with the TikTok community sounds extremely helpful and will grow your followers organically. It will help one’s brand gain free TikTok followers and enhance its transparency. One can do this in several ways, such as by liking, commenting, and reposting content of other TikTok creators. 

To get free TikTok followers, one has the option to find relevant communities and accounts that work as a source of inspiration for users. Let’s not forget the importance of hashtags that can help a user filter the content, or see if that hashtag is still being used. If so, with these hashtags, one can find relatable communities or same-minded people as well.

Apart from that, sometimes interacting with other people can be daunting. However, when it comes to the relationship between business owners and clients, it feels valuable to get a response from the brand.

Not only that, but the target audience understands your brand to be priceless as it has greater profile visibility and a human identity instead of a bot behind the brand or organization.

As a business or organization, hosting Q&A sessions or live streams to interact with viewers is another excellent option. It will get easier to participate in discussions that focus on various challenges in a brand’s niche. So, understanding how to make significant improvements and stay firm in the face of these challenges is all one can learn by having healthy interactions with people around.

7. Provide Educational Content 

Every other person on TikTok is posting entertainment content. Sometimes, it is difficult to manage the balance between branded content and entertainment content. And that’s when a brand account seems more like a fun and entertainment page instead of looking like a branded one!

What should one do in such a situation? One can always work on providing useful and informative content to one’s audience to leave a more significant impact on their minds. With this uniqueness of one’s content posting, the audience will remember the brand’s name that has been focused on posting informational content on its TikTok account.

It’s not like informational content is tough to sell, but it will keep one’s audience stuck to their seats when they learn about the uses of the products offered and the services a business or organization provides.

For instance, we have L’Oréal Paris, which uses its TikTok account to engage with its users exceptionally. They let their audience know how to apply their beauty products by giving quick tutorials. One can search for various tutorials on their account targeting skincare products and more. Influencers record these videos to promote business transparency, build trust, and get increased engagement in return.

8. Optimizing Your Profile for Growth 

One of the most essential things to grow on TikTok is optimizing one’s profile. Creating a catchy username and adding a brief bio representing the brand is a source of additional followers for your account. Also, do not forget to link your social media handles so that you can get an exponential reach on web pages or social media accounts.

Visuals are essential in today’s world. The best strategy is to add high-quality profile pictures and videos that will grab your audience’s attention.

9. Stay Consistent: The Road to Growth 

By consistently posting on TikTok accounts, people gain surprising results, including an increased following. By posting content consistently, marketers can learn which type of video works best for them and get more views. Through consistent ideas to create content, brand owners experience heightened sales and significant brand visibility. Encourage user generated content as well, you’ll see the results, be sure!


To grow on TikTok, one needs to understand the audience’s needs, demands, and questions first and then reply to their queries accordingly. Satisfied customers can lead to high sales. Apart from that, try creating engaging content relevant to the customers of one’s brand or organization.

One can also participate in trending challenges, sprinkling the correct hashtags and utilizing the most searched keywords in the content to make it SEO-friendly. By including CTA’s, the viewers are directed to your website or other social media accounts turning into permanent and loyal customers. Lastly, do not forget to stay consistent with your work to see your TikTok account grow within no time!

Follow this guide for TikTok trends  and let us know which strategy worked best for you.

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