LILY Business Fashion Unfolds the New Generation of Chinese Women at New York Fashion Week Spring 2020

NEW YORK- LILY Business Fashion made its debut at New York Spring 2020 fashion show on September 8, 2019. In virtue of the classic and modern image of office women, LILY elaborated the past and present and future look of new Chinese women who are independent as well as inclusive, versatile and still full of possibility.

The grand international debut of upgraded LILY brand was witnessed by a distinguished group of guests from China and US including the sustainable development advocate and contemporary art curator Noelle Xie, Editor-in-Chief of Fashion Week Online Pablo Starr, senior VP of UTA subsidiary Talent Digital Brand Hilary Williams Dunlap and media celebrity Jennifer Su.

The business fashion concept is in LILY’s DNA as of Spring 2020 runway show featuring the concept of “New Women, New Texture and New Look” with a focus on presenting LILY’s diversity and creativity in reserved but grabbing design languages. The runway was all excited by a mixture of Chinese and Western culture of new women.

In addition to a variety of top models including Daniela Kocianova, Mona Matsuoka, Jingwen Li, Jiali Zhao, Jin Chun, Chunjie Liu, and Haowen Pan, Lily also invited KOL and amateurs to walk the runway themed by 24 HOURS featuring classic black. Amateur models purposefully wandered off to fulfill the continuity of each collection, in a way that mostly approached life to extend all sorts of looks of Chinese office women.

Amateur models in diverse colors, ages, and capacities became the best representatives of new women on the global stage wearing black suits and pencil skirts. They were confident in showing multiple identities and fashion views owned by the new generation of women in China and even around the world who had long shaken off the stereotype.

Back to the classic, yet in modern style, in line with the international trend but still keeping assertiveness, LILY in this season’s show fully integrates the diversified modern art with the minimalist and implicit mood. The crossover series, the Mulan, between LILY and Disney, also debuted as a symbol of the Chinese traditional embroidered craftsmanship blended with cargo drill fabrics. The intellectual and powerful image is showing the real, independent and positive attitude of the new women in the workplace, imbuing business fashion with individual expression and artistic charm.

Moreover, LILY makes brave attempts to innovate and restructure business fashion by silhouette, texture, color, and match, for example, denim element in office fashion, popular leather in winter and autumn remodeled to enrich inspirations for spring and summer mix and match, extreme colored cotton to create Tone On Tone effect, etc.

2019 witnesses LILY’s third escalation. New LILY is more approaching life of women in the modern world, more open to Chinese and international market by introducing inclusive aesthetic views of Chinese women to a wider base of customers as well as turning young, stylish, independent and inclusive spirits of new Chinese women into business fashion products in a unique style. 2019 marks the opening of LILY’s new era to voice for the new generation of Chinese women.