REI is synonymous with the outdoors and The Northwest. If one wants good, high end camping gear the REI store is a great place to start. Yet it built a big, flashy, urbanish HQ.
But does the company need a giant headquarters? The company now believes, no.
(From The Wall Street Journal)
REI’s about-face on a building that was two years in the making offers the latest example of how the coronavirus pandemic is changing daily work habits and upending the office sector.
Many companies say they have been surprised by how productive remote work has been, and they plan to allow their employees to work from home on some days even after the pandemic is over.
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