HERE we go again in Australia. Your chocolate is shrinking. Less chocolate in a bar, price stays the same: Pure deflation?

If, by now, you’re confused what size your Cadbury Dairy Milk block is supposed to be, we don’t blame you. It’s been such a merry-go-around of toying with our chocolate-fuelled emotions in the last few years.

Cadbury has announced that it will reduce its standard 220g block of Dairy Milk down to 200g as a result of rising cost of manufacturing. All of its Dairy Milk variations (hazelnuts, black forest, etc) will all be streamlined to 200g as well.

Keen observers, and chocolate fans, will remember the furore in 2009 when Cadbury reduced its then-250g block to 200g. Then it made a big song-and-dance about its ‘joyful’ decision to increase the size to 220g in 2013 (no mention, of course, of its previously larger-still size).

But if you think your chocolate is about to get 1/11th cheaper to correspond with the smaller size, think again. Cadbury said it has not changed the recommended retail price of its blocks. However, retailers are responsible for setting the price consumers pay so the price point may still change.

It’s not the first time Cadbury has reduced the size of its products rather than increase the price. Nor is Cadbury the first brand to do it.

It’s a common practice in the grocery sector as consumers are less likely to notice a size change than a price increase. Pet food, body sprays, potato chips, toilet paper…..

And the government reports little inflation but we are paying the same for less?!

Original report: http://www.news.com.au/finance/money/cadbury-reduces-block-sizes-from-220g-back-down-to-200g/story-fnagkbpv-1227206014592