Church Strategy (2) Attractional

Modern church strategies are effective within the Christian Memory group.

The church has developed good techniques for drawing people from within a narrow sphere of influence. Most efforts are focused on getting people with a Christian Memory to become Serious Christians.

• Church growth strategies are based on study of this group.

• The first Billy Graham crusades in 1958 had a huge impact on this group.

• The Charismatic renewal really touched this group.

• Seeker-friendly services are still effective with them.

• Because people in the Church Memory group have become use to more sophisticated communications, church service production has to be slick to keept them amused/interested.

• The main for of service/minsitry for many Christians is ensuring that the Sunday meeting goes off well. In this model, the worship leader is perceived to be the ultimiate calling.

• The task of Christians is to get their friends and work contracts to go to church with them.

• They don’t have to know how to share the gospel or answer questions about it. They just have to tell people about how good their church is.

• These strategies are all centred on church meetings. If we can get a person with a Christian Memory to come to a meeting, the professionals can swing them into serious faith.

This is an attractional model. Our task it to get people from the Christian Memory into church meetings of some kind.

• Attractional strategies have been effective with people within this narrow sphere of influence.

• Home/Life Groups may just be the last legs of the attactional strategy. Attracting people to a church is getting really difficult. Attracting people who are losing their Christian Memory into a home is easier than attracting them to a church building. They might be more comfortable sitting in a lounge of a friend’s home sipping coffee in front of a warm fire.

Unfortunately, as the Christian Memory group is shrinking fast, attractional methods become less effective.