Bud Light (in the Brain?) Launches Camouflage Bottle to Battle “Trans” Controversy
A simple rule of life is that when you’re in a hole, stop digging. Since this applies to marketing, too, some observers are wondering if Bud Light’s strategists are a bit light in good sense. After all, beer maker Anheuser-Busch’s (AB’s) efforts to combat the boycott against it — and its attempt to play “both sides” in the Dylan Mulvaney controversy — have only exacerbated its woes.
First AB inspired mockery and were accused of pandering by rolling out an über-patriotic commercial on the Mulvaney scandal’s heels. Now, in a similar vein, the company will “temporarily redesign its Bud Light and Budweiser aluminum bottles with camouflage print in an effort to boost sales,” reports Fox News.
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http://www.selwynduke.com” target=”_blank”Selwyn Duke is a writer, columnist and public speaker whose work has been published widely online and in print, on both the local and national levels. He has been featured on the Rush Limbaugh Show and has been a featured guest more than 50 times on the award-winning Michael Savage Show. His work has appeared in Pat Buchanan’s magazine The American Conservative, at WorldNetDaily.com and he writes regularly for The New American
Source: https://www.selwynduke.com/2023/05/bud-light-in-the-brain-launches-camouflage-bottle-to-battle-trans-controversy.html
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