Current Trends Analysis Within the Handicraft Industry

Like every other industry, the handicraft industry is constantly evolving, and it has become crucial for businesses to stay up-to-date with the latest trends to ensure they are at the top of everything.

When looking into some of the trends in the handicraft industry, some of their current trends include the renewed interest in sustainable and traditional crafts. Many customers are looking for products that hold a story in their making. By promoting and selling these handicrafts, businesses can tap into this trend, using it as an ideal way to appeal to customers looking for something authentic and unique in their purchase.

Another trend in the industry can be the growing increase in sustainable and ethically-made goods. The growing concerns regarding the impact of mass-produced goods on the workers and environment have driven this kind of trend. The promotion and selling of produced goods that are made of sustainable materials and methods bring forward these businesses that can attract customers looking to make more conscious choices.

In addition to that, there is also an increasing trend of personalization, allowing customers who are looking for products that are more tailored to their individual needs and preferences. In this case, handicrafts can easily be personalized, and with this option, businesses can stand out from their competition and move on towards creating a deeper connection with their customers.

Furthermore, with the rise of online and e-commerce platforms, the handicraft industry has reached a global audience, opening up new opportunities for businesses. And by leveraging these platforms, many businesses around the world can reach out to customers and expand their customer base while increasing their sales.

A prime example of a company making the most out of these trends is HTVRONT, a revered Chinese-based DIY handicraft brand known worldwide. The company has focused on developing heat transfer, adhesive, and printable vinyl products for design printing for years.

The company was created under the HK Sijiu International Share Co., Limited, co-founded by Min Ai, Haifeng Zhou, and Haitao Zhou in 2018. Since then, it has ensured the production of the ideal and unique DIY handmade products designed with crafting materials like vinyl, candles, iron-on, sublimation paper, resin, weeding tools, and cutting blades.

They have been working on many products – an example being the Mini Heat Press. It features an extensive and fast heating plate of 2.6” x 4.4” that is suitable for heat transfer projects and personalized patterns that are done on top of the fabric surfaces, including hats, handbags, T-shirts, and more.

The company comprises global supply chains, a warehouse with a logistics system, and over 12000 square meters of independent production R&D workshops. And in time, HTVRONT gained around 50,000 customers on Amazon in 2019 and then 1,000,000 on Shopify, Amazon, and other virtual stores in 2022.