Mitchell A. Russo’s ‘The Invisible Organization’ Is Empowering Business to Make a Smooth Shift Virtually Amid Pandemic

Published in 2015, ‘The Invisible Organization’ serves as the ultimate blueprint for equipping a company to operate virtually. From sales, marketing, and customer service to engineering, tech, and more, the book is the perfect guide to lead you through the journey of making a smooth virtually this pandemic.

This book explicates Russo’s own experience building the Business Breakthroughs International experience, revealing to you how to achieve domination of your market in a step-by-step fashion. It further tells you how to flaunt your business virtually, equipping you with the knowledge of the tools you need and the software to get you there. Mitchel A. Russo is distinguished as a remarkable business coach, who also serves as the consultant, and former CEO of Tony Robbins/Chet Holmes Co.

In light of his exceptional contributions to the realm of entrepreneurship, Mitchell Russo was nominated twice for Inc. Magazine’s ‘Entrepreneur of the Year’ award in 1989 and 1991, while running Timeslips. Significantly, Russo was also awarded the ‘Best Entrepreneur’ award by The National Association of Legal Vendors, competing from the list of 4,000 other entries in 1989. With decades of experiences in bestowing the businesses the wing to fly, Russo now serves to give an edge to businesses with his book ‘The invisible Organization, enabling them to survive through the pandemic-induced crises.

“Truly, it has never been easier to build a business from scratch without an office and without full-time staff. Yet, the virtual business gives you an edge to gather the best talent from each corner of the world necessary to make your business a success. The online world, coupled with software and services made explicitly for virtual collaboration, communication, and management, have made the virtual organization a real and viable business model,” says Mitchell A. Russo, the US renowned business coach and entrepreneur.

In fact, it is true that in the pre-pandemic world, the business was to some extent using virtual tools for project management, client meetings, HR functions, and 3rd party collaboration. Yet, the pandemic serves as the breaking point for millions of businesses all across the globe, making them realize that going virtual is the need of the hour.

This has also lead to the surge in smart business owners who are setting up businesses intending to run it virtually from end to end from anywhere an Internet connection is accessible. For all those aspiring business visionaries, Russo’s book serves to be a necessary read. With this book, you will learn how to create a virtual organization or at the very least run a nimbler business from where you are today.

Mitchell A. Russo further explains that virtual business has two powerful, additive forces: spending less on overhead AND increasing staff productivity. There are an art and a science to turning the corner; it can be done, and you can do it; however, this doesn’t happen on its own. “Making it happen requires a skilled leader to make it happen swiftly and smoothly, and this is the mere purpose to write this book. This boo is all about learning skills to lead a virtual organization which far different than one based on a physical paradigm,” says Mitchell A. Russo.

Additionally, the book further reveals the success recipe for virtual leaders. “Leadership must be precise and deliberate, communication skills should be on point, and tracking metrics will become your mantra as you fine-tune your company for maximum results. Growing profits comes from reducing overhead and changing the relationship with your staff and clients, giving both more of what they want. And become wildly profitable as a result. The book serves as a road map to bot kick-start your virtual business, or make a transition in the virtual realm, smoothly,” says Mitchell A. Russo.