How Casino Comparison Sites Have Led the Way for a Disruptive Online Industry

If you’ve never heard of price comparison websites before, they do what the name implies. Consumers can use them to compare prices of products and services – everything from credit cards and travel insurance to cars and energy bills. Millions of people use these websites, and as more and more of them pop up, it’s fair to say that the global price comparison website market will only continue to grow.

A key example in the sector is that of online casino comparison sites, as users can visit website such as Online Casinos Canada, which compiles reviews of the best games, offers and bonuses available and directs customers to the operator that best meets their needs.

Source: Pexels

Why Use Them?

Of course, comparison sites aren’t just limited to online casinos. The benefits of price comparison sites are obvious, as they allow people to find the best offers, and help them save time by looking at one site instead of browsing dozens of different ones and spending hours researching. Whether you’re looking for car insurance or health insurance, there’s a lot to consider, and it’s best to check out all the options. A few years ago, this process could have taken hours or even days, but nowadays it can all be done in a matter of minutes.

The very first price comparison website, BargainFinder, was launched in 1995, but it’s in recent years they’ve taken off. In 2015, more than 11 million people used one of these websites to change their insurance, credit card, or internet provider.

How can they help?

Whatever you’re on the lookout for, you’re bound to find some kind of price comparison website that can help you out with your search. Some of the best-known and most popular examples compare different suppliers of various types of insurance, there are also plenty of other websites that you can use. They can also help you with entertainment by comparing prices of products such as DVDs or video games.

Source: Pexels

How Popular Are They?

It’s been estimated that price comparison websites will undergo significant growth over the next few years. According to a recent report, the market is expected to grow by at least 15.5% between 2018 and 2023. This boom will be worldwide, and is down to the e-commerce industry doing so well in newer markets across Asia and Africa. Part of the reason for the success of these websites is that the bigger online retailers, such as Google and Amazon, are getting in on the action, and offering price comparison services.

How Have Businesses Adapted?

Both large and small businesses can and have learned from price comparison websites. For a start, they’re a useful way of checking out the market – of seeing what your competition is up to. Importantly, they also help businesses keep an eye on the prices of their products and services, and adapting them accordingly.

Some businesses have launched niche price comparison websites. While the industry is dominated by some major websites, such as Price Grabber and Money Supermarket, other much smaller websites have launched in recent years that focus on smaller markets, that have been overlooked by the bigger sites but can still help out consumers. There are websites that compare prices of nothing but bicycle insurance, for example, or the prices of couriers and parcel delivery companies.

Most people enjoy buying things online nowadays, and with improvements in technology happening every day, it’s becoming even easier. People enjoy buying things whenever it suits them, and anything that makes it easier will be welcomed. The rise of these websites is only going to continue.