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Why video podcasting is the next marketing trend gaining traction globally

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Video podcasting has evolved ten folds in the past few years. We can notice YouTube booming as a video platform and uplifting video podcasts with it. With the growth of video podcasting, marketers have started to find ways to plug in their products within the video podcasts. This opens a whole new channel for brand marketing to create smart and dynamic advertisements.

Now is the time for businesses to start exploring video podcasts to market themselves.  In this article, we shall answer why video podcasting is the next marketing trend that’s gaining traction globally.

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Early players in Video podcasting and their growth

Podcasting was called audio blogging, it started coming into the limelight with evolving portable digital players. Apple introduced podcasts to iTunes on iPod around 2005 changed the game of podcasting forever. Some early players in the video podcasting industry sowed the seed earlier and are now enjoying the fruit.

Joe Rogan, a stand-up comedian started podcasting at the end of 2009 on Apple Podcast before bringing video podcasts to YouTube. Today, Joe Rogan is the world’s richest podcaster along with a huge loyal fan base. His podcast gets over millions of views regularly and his podcast with Elon musk in 2018 has garnered around 42 million views to date.

Gary Vaynerchuck an entrepreneur, started his podcasts way early with #AskGaryVee episodes. He brings in experts from multiple backgrounds to come on the show and discuss about using digital marketing for businesses. This show helps a lot of budding entrepreneurs by providing knowledge and adding value to their lives. The consistency of Gary Vaynerchuck proved to be a great success for his video podcast show as it receives a lot of engagement and is popular across various social media platforms.


The popularity of YouTube and its impact on video podcasts


The rise of YouTube in the past few years has lead to an influx of video podcasts on the platform. YouTube creators are turning the video platform into a podcast network. Almost every popular YouTuber has at least a few video podcasts in their channel. The demand for video podcasts increased as it’s very convenient to watch or hear whenever you want to be it on a drive or while working out. The audience and other video podcast enthusiasts made consuming video podcast a productive thing to consume in your day.

The thriving video podcasting industry has made sure that multiple businesses are investing in their industry on a day-to-day basis. According to a recent study, YouTube Video podcasts were picked over Spotify and Apple podcasts. As a business, placing a product or having a video podcast around a product can be the best way to lure consumers. Video podcasts are often highly engaging and it’s easy to blend in to market your product through them as they cater to a wide range of audiences.

Spotify launched video podcasts

Spotify launched video podcasts globally in July 2020 and started giving a direct competition to YouTube video podcasting market by raking in popular YouTubers to broadcast their video podcasting shows on Spotify.

September 2020 noticed the biggest move by Spotify signing a multi-year licensing deal with Joe Rogan of over $100 million. This meant only short clips of the full video podcasting episodes of Joe Rognan shall be uploaded on YouTube.


Creating Video podcasts for your business

Knowing about video podcasting only helps if you use this medium to market yourself. Video podcasts can be created from the comfort of your home. The intro for the videos can be effortlessly created using an intro maker. You would need a silent room, a microphone, a camera or a smartphone to record your video, ample lighting, and a video editor equipped with an audio-visualizer.

As a business, you must start creating video podcasts and put them out on social media platforms as the video podcasting industry continues to grow with over $11 billion being pumped by the industry and more than half of the US population hooked to podcasts. The future seems for video podcasting your way through the market.

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