NEXTGEN TV Is Gaining Steam With Consumers
For starters, NEXTGEN TV is an enhanced TV broadcast with content from the internet to provide viewers with stunning videos with deeper contrast, sharp images, and brilliant colors. It shows live events, live news, live sports, etc. in real-time. Sinclair Broadcast Group took the early reins of getting the word out about this technological miracle. The news has recently begun to spread and Sinclair Broadcast Group and partners continue to introduce NEXTGEN TV to the nation
NEXTGEN TV provides viewers with unlimited possibilities. This is because it is upgradable to accommodate advancements in technology. With this broadcast, you can enjoy the theater-quality sound, and you’ll be able to hear all voices clearly.
NEXTGEN TV Launch Boosts Awareness
Those who’ve tried NEXTGEN TV are its number one ambassadors, explaining why its popularity is increasing. But that’s not all that there is to the increase in awareness of this broadcasting channel. Its debut introduction in 2020 seems to have lit the fire.
It appears as though everyone wants to try NEXGEN TV. NEXTGEN TV is a modern over-the-air antenna TV, which differs from the current broadcasts in the sense that it provides very high-quality videos. And you can use it on the go, either in your car or on your phone.
NEXTGEN TV Campaign
The company launched a serious campaign in November 2020, which helped to popularize this TV. The campaign targeted six market areas in the US, with many local TV stations proclaiming that NEXTGEN represented the future of television.
The campaign ran throughout the holiday season and had a great impact on NEXTGEN TV’s uptake. This campaign was also boosted by Sinclair Broadcast Group which used the One Media 3.0 Highlights Radio to highlight more about NEXTGEN TV in Seattle.
The campaigns revealed NEXTGEN TV’s value and the differentiation perceived by viewers. NEXTGEN TV provides an immersive experience to viewers, thanks to its combination of consistent volume across channels, interactive capabilities, 120Hz refresh rates, high-quality sound, better indoor reception, Dolby Atmos®, and 4K HDR video.
NEXTGEN TV doesn’t charge any monthly fees. This is unlike cable, live, or satellite TV broadcasts. All you need is a modern TV with an in-built tuner, and you’ll be good to go. You can also use a standalone tuner. NEXTGEN TV is currently available only in 24 cities highlighted on its website. The number of cities covered with its waves is increasing by the day, so if it’s not in your city now, you just have to be patient NEXTGEN is arriving in your city soon.
NEXTGEN TV was first tested in 2018 in Phoenix, Arizona, but it wasn’t until the 2020 campaign spearheaded by Sinclair Broadcast Group that it hit the limelight. Because of the strong campaigns that took place in 29020, leading local TV broadcasters in Columbus, Ohio TBD Network (WTTE), CW(WWHO), NBC(WCMH-TV), and ABC/FOX (WSYX) started broadcasting with this revolutionary broadcaster, NEXTGEN TV.
Magid and Pearl TV jointly worked on research on the rising awareness of NEXTGEN TV, the research results are astounding. According to the research:
l 25 percent of the respondents already knew about NEXTGEN TV.
l 73 percent were very positive about NEXTGEN TV. There were no negative reactions.
l 60 percent of those who viewed the NEXTGEN TV ads said they would purchase TV sets that support NEXTGEN TV within the coming 12 months.
Another reason that contributed to the awareness about NEXTGEN TV is the coronavirus pandemic. With the restrictions of movements and lockdowns in various states and cities, people had to find different ways of keeping themselves entertained. There’s no better way of doing this than going online, particularly to watch favorite channels on TV shows. Since NEXTGEN TV shows the highest quality TV programs, it became the best choice for those who could access it. The key features of NEXTGEN accommodate varying viewers’ habits.
According to the research, the following features differentiate NEXTGEN TV from other broadcasters.
l High-quality voice plus improved voice control, which ensures clarity and eligibility that let viewers hear everything clearly.
l The volume is consistent from one channel to the next
l It is upgradable, meaning it will accommodate changes in TV signal transmission and reception technologies.
l Interactive content, allowing users to enjoy the best of events, sports, and news.
Does NEXTGEN TV Require a New antenna?
As stated earlier, NEXTGEN TV will require you to buy a new TV set, but because its signals are broadcast on the existing television frequencies, viewers won’t need new antennas. You need a new TV because it will broadcast in a new format that relies heavily on the internet.
Currently, only a few TVs have ATSC 3.0 tuners, an upgrade of ATSC tuners, that supports NEXTGEN TV. Unfortunately, the government has no plans to subsidize the price of decoders.
ATSC 3.0 has many features that ATSC 1.0 doesn’t have. It is based on Internet Protocol (IP) that merges internet content with broadcast TV. ATSC 3.0 supports high-bandwidth streams, thanks to its ultramodern compression system, which allows it to deliver 4K signals or cram more standard- or high-definition channels in a single space. The greatest advantage of NEXTGEN TV is that it delivers targeted ads, meaning viewers from different regions will see different ads.
Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The Company owns and/or operates 21 RSN brands; owns, operates, and/or provides services to 186 television stations in 87 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995, and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI.
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