The Merging of Social Media and Gaming

The merging of social media and gaming is occurring in the mobile app world at an ever-increasing rate. The most important factor driving this development is that such integration helps increase user engagement, which can improve retention rates.

One way that we can view this process is by looking at how it emerged. The developers of some of the most popular casino games in Canada use multiple networks for content sharing, user acquisition and customer feedback through their apps.

They integrate collaboration between these networks, allowing users to access their social network accounts from within a game’s interface. Lastly, developers utilize competition by allowing users to see who has done better than them within the game or what items they have acquired compared to others.

Gamers Activity on Social Media

A recent study of more than 1.5 million gamers has revealed that gamers share content about their favourite games about 86% more than the average person.

From indie titles to blockbusters, video game communities are full of people sharing news, tips and tricks with each other online. Gamers are the most active social media users in sharing content related to their favourite games.

This is certainly not surprising: people worldwide have been playing video games for decades. To put it in context: almost one out of every four people in the world plays video games!

Freemium Content

In the past, social media was mainly for talking about your life—and that made sense. You were making connections and sharing experiences with other people. But then, companies began to see that people wanted an additional level of connection from social media: they wanted something more entertaining and less personal.

That’s when freemium content started to shine—when it became possible for companies to offer games on social media platforms like Facebook and Snapchat. Gamers could now share their scores with friends then challenge them in these new games.

Games Increasing Addiction?

The prevalence of online gaming is evident in many households across the U.S. The majority of these games are multiplayer games played by thousands of players at the same time. Online gamers compete against each other or themselves while communicating with other gamers using their microphones and webcams. 

They develop friendships with people they have never met before. Many players have told researchers that they prefer playing with other people rather than a non-player character because it is more exciting and challenging.

Conclusion

The rise of social media has created a culture where people want to share their experiences in real time. Companies can build strong relationships with these customers and increase profits by allowing people to play online games with their friends.

When a company offers social media as an integrated part of their gaming platform, they will gain valuable insights into how their customers interact and use the service. This helps the company improve its product and increase user retention.