Read the story here. Advertise at Before It's News here.
Profile image
By A K Haart blog
Contributor profile | More stories
Story Views
Last hour:
Last 24 hours:

Soap and Swiss Milk

% of readers think this story is Fact. Add your two cents.

Cecil M Hepworth was one of the founders of the British film industry and quoted below is an interesting episode from his book about those early days – Came the Dawn published in 1951.  

There occurred about this time 1897-8 a rather strange interlude which I cannot place in exact order of date. This was the incursion into the incipient cinematograph world of Messieurs Lever and Nestlé – surely an odd combination of soap and Swiss milk – to exploit the possibilities of the film for advertisement purposes. The impact was a big one for those days, for they purchased no less than twelve complete Lumière projection outfits for a start. Each consisted of a limelight lantern together with all its accessories, condenser which was a large spherical bottle of water, a Lumière mechanism, being camera, printer and projector in one, and a suitable objective lens, all mounted on a strong wooden stand.

Even in 1897 the Lumière kit must have looked like something made in a shed.


The operator and general manager for filming purposes was a man named Spencer Clarke who was my contact in the matter, there where I came in I cannot at all remember. In my recollection it feels as if the whole fantastic outfit burst upon me in a day and dropped out of my life again a few weeks later, though I seemed to have travelled about with Spencer Clarke quite a lot in the meantime.

And I have in my possession now two Lumière mechanisms which, I think, can only have come to me somehow through that connection. It is certainly very strange that two such important businesses should have joined hands and plunged together into the almost completely undeveloped sphere of the pictures – and plunged in such a big way too – apparently without any idea of what they meant to do about it. They faded out just as quietly as they came in and I never heard another word of them.

Cecil M Hepworth – Came the Dawn (1951)


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)

Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen!

Nascent Iodine - Promotes detoxification, mental focus and thyroid health.

Smart Meter Cover -  Reduces Smart Meter radiation by 96%! (See Video).

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.