Contemporary Politics is Much Better Understood Using Maslow Pyramid Than The Economic Left-to-Right Scale

Activism: In the ever-evolving landscape of politics, we often find ourselves confined to the traditional left-right spectrum. This binary view, with its emphasis on economic and social policies, sometimes obscures deeper motivations driving voter behavior and political trends. As a result, we might miss crucial insights that could enhance our understanding of why people vote the way they do, why political movements gain momentum, and why some ideas resonate while others falter. I have found an alternative framework to be far more helpful: the Maslow Pyramid.

Abraham Maslow’s hierarchy of needs, typically illustrated as a pyramid, categorizes human needs into five levels: physiological, safety, love/belonging, esteem, and self-actualization. By examining political trends through this lens, we can gain a richer, more nuanced perspective on what drives societal shifts and voter preferences.

Physiological Needs and the Politics of Survival

At the base of Maslow’s pyramid are physiological needs: food, water, warmth, and rest. In times of economic crisis, political discourse often gravitates towards these fundamental concerns. Populist movements frequently gain traction by promising to address the immediate needs of the people. For instance, during the Great Recession, there was a surge in support for policies focused on job creation, healthcare access, and basic economic security. Politicians who can convincingly address these basic needs often see significant support from constituencies facing economic hardship.

However, if established parties fail to address these concerns, voters will inevitably turn to whoever offers a solution, even if it’s an atrocious one. It’s like choosing Comcast for your Internet connection when no other provider is available—you know the service is subpar, but having some connection is better than none. Similarly, in politics, when mainstream parties neglect the foundational needs of the populace, fringe or extremist parties can gain support by simply acknowledging and addressing these unmet needs, regardless of how flawed their solutions may be.

Safety Needs and the Demand for Stability

Moving up the pyramid, safety needs encompass personal security, employment, and health. Political rhetoric around law and order, immigration control, and national security taps into these safety concerns. When people feel their safety is threatened, whether by crime, terrorism, or economic instability, they are more likely to support policies and leaders who promise to restore stability and protect them from perceived threats. The post-9/11 era, with its heightened focus on national security, is a prime example of how safety needs can dominate the political agenda.

Yet again, if traditional parties fail to provide a sense of security, voters may gravitate towards any party that promises to deliver it, even if their methods are draconian. When safety is at stake, the electorate may choose the political equivalent of a ComCast internet out of sheer necessity, if there are no other parties acknowledging their problems (equivalent to no other internet providers offering service).

Love and Belonging: The Politics of Identity

The middle tier of the pyramid addresses social needs: relationships, friendships, and a sense of belonging. Identity politics, which includes movements advocating for the rights of specific social groups based on race, gender, sexual orientation, and more, finds its roots here. Political movements that foster a sense of community and belonging can galvanize supporters by addressing these intrinsic needs. The LGBTQ+ rights movement, for instance, not only fights for legal rights but also seeks to create a supportive community for its members.

When mainstream parties overlook these social needs, people will seek out any group or party that offers them a sense of belonging, even if that party’s overall agenda is problematic. It’s a matter of seeking connection where it’s available.

Esteem: The Quest for Recognition

Esteem needs encompass respect, self-esteem, status, and recognition. Political leaders who can validate the contributions and worth of their supporters often build strong, loyal followings. This is evident in political campaigns that emphasize the dignity of work, the importance of patriotism, and the recognition of personal achievements. Policies aimed at rewarding hard work and providing opportunities for personal advancement resonate deeply with voters seeking validation and respect.

Self-Actualization: The Pursuit of Fulfillment

At the peak of the pyramid is self-actualization—the realization of one’s potential and the pursuit of personal growth and fulfillment. Politics at this level involves visionary thinking and appeals to higher ideals. Environmental movements, space exploration initiatives, and educational reforms often engage this need. Leaders who inspire through their vision of a better future, who challenge citizens to think beyond their immediate concerns and contribute to something greater than themselves, tap into this highest level of human motivation.

If mainstream political parties neglect to engage voters at this level, people will align with any party that inspires them, even if the broader agenda is not entirely sound.

A Holistic Approach to Political Analysis

By applying the Maslow Pyramid to our understanding of political trends, we gain a multi-dimensional view that goes beyond the simplicity of left versus right. This approach allows us to see how different policies and political messages resonate with various segments of the population based on their current needs and aspirations.

For instance, a comprehensive healthcare reform policy can address physiological needs by ensuring access to medical care, safety needs by providing financial security, love and belonging by reducing social disparities, esteem by recognizing healthcare as a right, and self-actualization by promoting a healthier society capable of achieving its full potential.

It’s further important to realize that an individual voter would vote for completely different parties, even at opposite ends of the traditional spectrum, depending on where they feel the most urgency in their personal needs at the moment, and that this is not a contradiction or uncertainty on policies.

In conclusion, the Maslow Pyramid provides a valuable framework for understanding the complex and dynamic nature of political trends. It reminds us that politics is fundamentally about people and their needs. By considering these needs in our political analysis, we can develop more empathetic, effective, and inclusive strategies that resonate deeply with the human condition. And crucially, we must remember that when these needs are ignored, voters will turn to any party that promises to meet them, even if it means accepting a deeply flawed solution.