Declining interest in the Olympics
Michael Cook has an interesting Mercator piece on declining interest in the Olympic Games.
“If we don’t get young people playing sport, we won’t be here for very much longer,” IOC spokesperson Mark Adams said at a press conference last week. “We have to attract young audiences and go where they are… we have to attract young people to sport or we are dead, basically.”
“Or we are dead”?
Did he really say that?
The whole piece is well worth reading, particularly the demographic and political stats.
According to Gallup, interest in the Olympics is falling across all socio-economic groups. But the political divide is reflected in who’s watching the Games. Democrats (46%) are far more likely to watch than Republicans (31%), college graduates (47%) than high school graduates (25%), richer households (44%) than poorer households (28%), over-50s (42%) than under 50s (30%).
If the IOC were a media organisation, it ought to be terrified by these stats. The Games is becoming entertainment for wealthy baby boomer Democrats – and millions of them drop off the perch every year. But the IOC is a media organization. According to the IOC, 61 percent of its US$7.6 billion in revenue in 2017 – 2021 came from media rights. Without an audience, how long will it be able to sell the games to broadcasters?
Source: https://akhaart.blogspot.com/2024/08/declining-interest-in-olympics.html
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Whistler Blowers, Insiders
Two biological men competing for the gold medal in women’s boxing. A Satanic/pagan opening ceremony. I just really have no interest.