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Plan 10 from Outer Space

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Supermarkets told to cut shoppers’ calories in obesity crackdown

As part of a government initiative aimed at taking some pressure off the NHS, food retailers and manufacturers will “make the healthy choice the easy choice” for customers in a country with the third highest adult obesity levels in Europe.

Supermarkets will be required to report sales data and those that fail to hit targets could face financial penalties, Nesta, the innovation agency which initially developed the policy, suggested…

The new scheme, announced on Sunday by the Department for Health and Social Care, is part of the forthcoming 10 Year Health Plan, through which the government is seeking to shift from sickness to prevention to alleviate the burden on the NHS.

A chap is bound to wonder about the level of enthusiasm behind the 10 Year Health Plan. It’s one of those notions where a fly on the wall could tell us a great deal about the attitudes of those who sat round a table and formulated it. Were they as keen as low-calorie mustard?
Were they enthused with their mission? Did they crack a few jokes at the first meeting to break the proverbial ice? Did they offer disparaging anecdotes about people they had seen in supermarkets and their awful diet as revealed by the contents of their shopping baskets? Concerned, caring anecdotes of course.


Source: https://akhaart.blogspot.com/2025/06/plan-10-from-outer-space.html



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