There has been a dramatic upsurge in how individuals and businesses browse the web; the browsing upsurge is partly due to customers trying to learn more about the products to purchase and visiting online product review centers. Business operators browse the web regularly to keep in touch with marketing trends and customers’ feedback or sentiments.
The voice of the customer (VoC) has become a powerful force, and businesses leverage their sentiments and feedback to improve customer satisfaction. The improved internet penetration now allows more people to hit the keyboards of their PCs regularly; customers place orders online, and the companies deliver the products to their doorsteps through dropshipping.
While browsing reduces the stress individuals and organizations encounter to transact their businesses effectively, there is a lurking danger! Threat actors can capitalize on the increased browsing and online presence to launch cyberattacks.
To mitigate incidents of cyber breaches, some modern-day browsers, such as Google Chrome and Microsoft Edge, have features that enable private browsing. Incidentally, private browsing may not be as secure as you want to believe.
Your browser needs an internet protocol (IP) address to function optimally; an internet service provider (ISP) assigns your IP address. The sad truth is that your ISP can monitor and track your online activities, even when you browse privately.
A rouge ISP can sell your data to the highest bidder! To secure your online activities and ensure your passwords and personal information are not compromised, you need a VPN (a virtual private network) to protect your PC.
What is a VPN?
When you connect to the internet, you won’t want third parties to pry into your online activities; a VPN ensures you are secure by encrypting your internet traffic and online identity. A VPN will mask your IP address; your ISP cannot monitor or track your online activities; even where a third party manages to lay hands on your data, it looks gibberish because of the encryption.
How does VPN ensure security and privacy?
Your ISP can keep track of your online presence through your IP address; your web traffic will pass through the ISP’s servers, and they can log in to view your online activities. Your browsing history can get into the wrong hands from your ISP; your ISP can also be prone to hacking, where your data will be up for grabs.
An alarming 1802 cases of data compromises happened in the US alone in 2022. The figure may sound outlandish, but that is the reality.
Threat actors work around the clock to lay hands on your data. But! Why allow that to happen when you have the option of a paid or free VPN for your PC to secure your online activities?
The world is going through financial crises; in the US, Silicon Valley Bank and Signature Bank have crashed, indicating that all is not well with the financial sector; you may not need to add to your financial constraints with a paid VPN. VPN service providers such as Urban, 1Click, and Proton have facilities for free VPN for your PC.
Why is it essential to maintain secure browsing?
Whether browsing as an individual or an employee in an organization, security should be your watchword. Other people can suffer from your lapses; as an employee, if hackers get an entry point through your PC into the organization’s network, customers and the entire company’s data can be jeopardized.
The marketing landscape is becoming more competitive daily; the competition wants to throw you out of the market! If competitors can access your data, you have given them the leverage to make your organization irrelevant in the global market.
Customers trust you with their financial details; no employee should carry out any action that will compromise their data. In the face of financial difficulties, a free VPN will enable the following functions to secure your customers’ personal information:
- Encrypting IP addresses – A free VPN should fundamentally mask IP addresses from internet service providers and any other third party; masking your IP address enables you to browse the web securely.
- Encryption of logs – A free VPN will prevent you from leaving trails of internet history, cookies, and search history via encryption; your ISP or a third party cannot trace any sensitive information back to your PC.
- Kill switch – If your VPN connection accidentally drops, your secure connection will experience downtime; your free VPN will detect the flaw and promptly quit preselected programs, ensuring your data is secured.
- Multifactor authentication – A free VPN should verify anyone trying to log in to your account through authentication; it can demand a password and send a code to the user’s mobile device for confirmation.
The fundamental function of a free VPN is to ensure that your ISP or a third party does not gain access to your IP address and your PC while browsing the web; your online activities must be secure. Masking your IP address and encrypting your logs are essential functions a free VPN performs to protect your data.
No one should be able to access your data; however, encryption of your online activities renders your data useless to anyone who accidentally has access.
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