Rocket Fuel brought down to earth; releases "malvertising" screener
Shares in glamor stock Rocket Fuel Inc (NASDAQ:FUEL) fell to earth as investors picked over its first quarter results, released after the end of closing yesterday.
Revenue eased 9% to US$95.2mln from US$104.7mln the year before, with revenue from North American 12% lower at US$74.8mln.
The programmatic marketing platform operator posted an underlying loss (LBITDA) of US$2.6mln, more or less unchanged year-on-year.
The shares tanked 35% but remain up 88% year-to-date.
The shares leveled out in the afternoon session as the company announced a new solution to fight so-called “malvertising” – adverts that are designed to hack into the computer systems of those that click on them.
“Malvertising and those who perpetuate it have been a huge problem for the digital advertising industry for years,” said Randy Wootton, chief executive officer of Rocket Fuel.
Cyber-criminals rent out advertising slots on legitimate networks in the hope of getting their malware onto users’ computers.
Well-known web sites such as the Daily Mail, Huffington Post and Yahoo! have all fallen victim to the practice.
Rocket Fuel’s platform will use Google Translate to copy foreign ads to detect suspicious looking ads and to screen them for malware.
Rocket Fuel said it initially built its platform to comply with DoubleClick Ad Exchange’s strict requirements. After seeing its success, the platform was rolled out to all of Rocket Fuel’s inventory partners, now representing more than half a billion impressions per day.
Story by ProactiveInvestors
Source: http://www.proactiveinvestors.com/companies/news/177614/rocket-fuel-brought-down-to-earth-releases-malvertising-screener-177614.html
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Please Help Support BeforeitsNews by trying our Natural Health Products below!
Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST
Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!
HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.
Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.
MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser! Cleans out toxic buildup with oxygen!
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover - Reduces Smart Meter radiation by 96%! (See Video).