Adobe Systems in talks to buy software maker Marketo for US$5bn
Adobe Systems Inc (NASDAQ:ADBE) is in talks to buy privately held software maker Marketo Inc for about US$5bn, a report by Bloomberg said.
The transaction would bolster Adobe’s efforts in marketing technology as it competes with Salesforce.com Inc (NYSE:CRM) and Oracle Corp (NYSE:ORCL) in the highly competitive world of business software.
READ: Wall Street weighs in on fiscal 3Q results from Adobe Systems
Vista Equity Partners, a private equity company that specializes in software and technology, bought Marketo for around US$1.8bn in 2016.
Adobe’s possible deal would be the largest ever acquisition by the company.
Eloqua was one of Marketo’s top competitors. It went public in 2012 and was acquired by Oracle four months later for US$871mln.
Adobe Systems is one of the largest software companies in the world. The company is based in San Jose, California.
Shares of Adobe added 0.7% to US$266.76 in afternoon trade.
Story by ProactiveInvestors
Source: http://www.proactiveinvestors.com/companies/news/205375/adobe-systems-in-talks-to-buy-software-maker-marketo-for-us5bn-205375.html
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