China Xiangtai Food's first hot pot restaurant to hold grand opening on Friday

China Xiangtai Food Co Ltd (NASDAQ:PLIN), a pork processing company, announced that the grand opening of its first hot pot restaurant would take place on Friday in Chongqing, China. 

Hot pot is a Chinese dining experience in which a simmering pot of soup or stock is brought to the table along with a variety of sliced meats, vegetables and other ingredients. Diners cook what they want to eat in the soup to their liking and can dip their food in the provided sauces. 

The first hot pot restaurant is just the beginning, the company’s CEO said.

READ: China Xiangtai Food says subsidiary completed US$5 million in sales of soybean meal in one week

“The grand opening of the first hot pot restaurant is a significant milestone for our company as it is our first step to explore a new market and reach out to more customers,” CEO Zeshu Dai said in a statement. “We plan to use a franchise model to open 200 restaurants with our own brand by 2021. We take pride in our existing industry resources and ability to provide consumers with a true farm-to-table experience. In the future, we will expand our hot pot chain and we believe it will become a key driver for our company.”

Headquartered in Chongqing, China, China Xiangtai Food is primarily engaged in pork processing, with its operations spanning key sections of the value chain, including slaughtering, packing, distribution and wholesale of a variety of fresh pork meat and parts.

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Story by ProactiveInvestors