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NexTech AR expands into China after naming convention and exhibition industry veteran Steven Seet as senior director of Asia Pacific

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NexTech AR Solutions Corp (OTCQB:NEXCF) (CSE:NTAR) (FRA:N29) has added Meeting Incentive, Convention & Exhibition (MICE) industry veteran Steven Seet as its senior director, Asia Pacific. 

The company said Thursday that Seet, in his new role, will utilize his vast network and industry experience to support NexTech with its rapid expansion into Asia’s MICE industry, which Allied Market research says is worth $229 billion. 

Seet is a pioneer in the MICE industry with over 30 years’ experience spanning from international trade shows organization to mega convention and exhibition center management. 

READ: NexTech AR launches augmented reality AI video streaming platform ARoom

During his career, he has held many senior positions, including CEO of Jakarta Convention Center, Group GM of Singex Group, and managing director of various exhibition organizing companies, along with numerous chairmanship and vice chairmanship positions in national and regional MICE organizations across Asia. 

Seet has also worked with Oshidori International, ExpoBee, Bohai International Convention and Exhibition Center, Blenheim Asia, UBM Asia, Montgomery Network, Singapore Exhibition Services, Hong Kong Exhibition Services, and Bangkok Exhibition Services.

NexTech said that Seet, who is based in Shenzhen, China, is well-positioned to help NexTech AR penetrate into Asia’s MICE industry.

China’s MICE travel and tourism market is showing rapid growth and is expected to reach a market value of over $31 billion by 2026, and the company said Seet will be able to introduce and develop virtual and new hybrid events that meet the shifting demands of the Asia-Pacific market.

“The addition of Steven Seet is a win for NexTech’s Asia Pacific team, his experience and know-how around some of the region’s largest and reputable convention centers and organizers will simplify our continued push within the Asia Pacific MICE market,” said Yau Boon Lim, president and managing director, Asia Pacific at NexTech AR, in a statement. 

“NexTech has been able to succeed in North America because of its recruitment and reliance on top talent from companies ranging from Apple, Microsoft to SAP. In the Asia-Pacific market, we are creating partnerships and attracting experts like Seet from the MICE industry to replicate that same success.” 

Largest market in the world

NexTech CEO Evan Gappelberg noted that with Seet’s hiring, the company has expanded in the largest market in the world and is an example of its increasing global reach. 

“We see tremendous growth opportunities throughout Asia where demand for our AR, and virtual experience solutions is quite strong,” Gappelberg said. “Having experienced and connected professionals on the NexTech team in Asia and throughout the globe will accelerate our landing of large contracts with well-known players in the region, setting the stage for another tremendous year of growth in 2021.”

In other company news, Toronto-based NexTech has issued 33,000, three-year stock options priced at C$6.51. The company also announced the cancellation of 200,000 incentive stock options previously granted on November 12, 2020.

Contact the author: [email protected]

Follow him on Twitter @PatrickMGraham

Story by ProactiveInvestors


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