WeedMD Inc (CVE:WMD) (OTCQX:WDDMF) (FRA:4WE) announced on Monday that it has begun shipping its latest Color Cannabis-branded cannabis strain, Black Sugar Rose, to the Ontario Cannabis Store (OCS) for sale to provincial retailers, adding that it will be coming to other provinces soon.
The company noted that Black Sugar Rose is its first cultivar to carry a terpene profile listing, which WeedMD expects to list on each of its new Color-branded dried flower product packaging, affirming its pledge to consumer education and product integrity.
In a statament, WeedMD CEO Angelo Tsebelis said: “Cannabis retailers and consumers are increasingly aware that cannabinoids only tell a part of a flower’s story.”
He added: “By adding terpene listings on our Color brands, we are providing consumers with important product data and information that will enhance their cannabis acumen and empower them to make more informed purchase decisions. Black Sugar Rose packs an impressive 3.6% total terpenes and showcases our cultivation team’s time-tested commitment to quality-production.”
Black Sugar Rose is currently available with a THC level of 20%. The move to add a terpene profile listing is part of WeedMD’s commercial growth plan to enhance market appeal for its Color Cannabis brand.
According to WeedMD, terpenes are organic compounds that make up the aroma and flavour of specific cultivars, with studies suggesting that total terpene percentages dictate the intensity of aroma and potential to modify effects of cannabinoids.
The company also announced that its Chief Commercial Officer Stephen Ng has resigned.
WeedMD owns, leases, and operates a 158-acre property in Strathroy, Ontario with a 550,000 square feet of greenhouse footprint and up to 100 acres of outdoor cultivation area; a 26,000-square-foot indoor facility in Aylmer, Ontario, which specializes in cannabis extraction and processing and; a 14,850-square-foot indoor facility in Bowmanville, Ontario that focuses on product research, processing, and fulfillment.
The company reecntly reported that its third quarter revenue rose by 8% quarter-over-quarter to $6.3 million, while its cultivation costs per gram came in at $0.34, compared to $0.72 during the same period last year.
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