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Bragg Gaming enters the Netherlands through a deal with JVH Gaming and Kambi Sports Group

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Bragg Gaming Group Inc (CVE:BRAG) (OTCBRGGF) (FRA:SL4A) subsidiary ORYX Gaming has extended its reach into the Netherlands on the back of a major deal with leading Dutch land-based operator, JVH Gaming & Entertainment Group (JVH).

The Toronto-based gaming company said the deal includes an integration with global sports betting provider Kambi Group PLC (ST:KAMBI), which forged a partnership with JVH in December last year.

According to the contours of the deal, ORYX will provide JVH with its ORYX Hub iGaming platform, integrate with the Kambi Sportsbook and a variety of ORYX RGS and third-party aggregated content, taking JVH’s business online for the first time.

READ: Bragg Gaming’s ORYX inks gaming distribution deal with Mozzart Bet in Europe

“The deal has been struck ahead of the much-anticipated opening of the online gambling market in the Netherlands in September of this year and will see JVH benefit from ORYX’s omni-channel and cross product iGaming platform, supporting casino and sportsbook verticals,” said the company.

“We’ve anticipated the Dutch market opening for some time, so it’s hugely pleasing to get this partnership with JVH over the line, a company with an impressive heritage in the Dutch gaming market,” Matevž Mazij, managing director of ORYX Gaming said in a statement.

“They’ve been a leading player in the market in the Netherlands for years now and we are thrilled that they have aligned themselves with us for their online debut. We look forward to achieving high levels of success through a close partnership in this new and extremely exciting online market.”

JVH CEO Eric Olders said the companies were “excited about the opportunities now lying ahead.”

“We’re confident that with ORYX’s experience and the quality of their products, we will be able to offer our customers the best level of service and an unrivalled player experience,” added Olders. “They have a great team and we look forward to partnering with them as one big team.”

The ORYX iGaming platform will sit at the core of the future JVH interactive business and will feature a proprietary set of tools, including player and payments management, CRM and promotions, bonuses and rewards, fraud, rule engine, compliance, analytics, and reporting.

JVH will also have access to ORYX Hub, which hosts an extensive library of more than 10,000 casino games from over 100 providers, including ORYX’s proprietary RGS content and a variety of third-party content from suppliers such as NetEnt, Pragmatic Play and Greentube. JVH will use ORYX’s real-time data platform and player engagement platform, using tools such as Real-Time Campaign Management System, Leaderboards and Tournaments, Achievements, and Jackpots.

“This partnership with JVH and Kambi will be a model for bringing the latest in iGaming and sportsbook technologies to leading land-based casino operators everywhere,” said Bragg Gaming Group CEO Adam Arviv. “Our cutting-edge technologies, combined with JVH’s market expertise, will create an unmatched experience for players looking for the latest in an online gaming experience.”

The Netherlands is the latest regulated market entry for ORYX after what the company described as “an exceptional 2020 full of client launches, market entries and new strategic partnerships.”

The deal will see ORYX boost its presence in Europe, where it is licensed by the Malta Gaming Authority and the Romanian National Gambling Office.

Contact the author Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive

Story by ProactiveInvestors


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