Victory Square's portfolio company to launch Location-Based Entertainment Virtual Reality division to meet growing demand for COVID-safe attractions

Victory Square Technologies Inc (CSE:VST) (OTCMKTS:VSQTF) (FRA:6F6) announced Wednesday that its portfolio company Immersive Tech has launched a premiere new Location-Based Entertainment (LBE) VR attractions division named UNCONTAINED. 

Victory Square said the new division will capitalize on the growing demand for COVID-safe attractions, and UNCONTAINED will be the world’s first free-roam interactive virtual reality (VR) franchise attraction built for a COVID-world within shipping containers.  

The experience will allow for up to six players to roam freely within the container while interacting inside a digital environment as a team while making decisions that help guide and define the story.

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Immersive Tech designs, engineers and builds custom technology-driven experiences, whether they facilitate brand integration or are aiming to create the best real-life adventure possible. 

The company recently announced the creation of three unique entertainment escape rooms custom-designed and built for Apex Entertainment’s new location in Virginia Beach, Virginia. The three custom room themes include an underwater submarine adventure, a post-war bunker experience, and artificial intelligence (AI)-controlled warship gone rogue featuring a race against time and a family-friendly focus.

Launching amidst COVID, Immersive Tech has designed the experience from the ground-up to be COVID-safe and exceed all health and safety protocols. This starts with UNCONTAINED being an outdoor attraction, designed with surface disinfecting COVID UV lights, minimal touch with antimicrobial surfaces, disposable VR headset masks, high air recirculation, and air scrubbing filtration.

The UNCONTAINED experience takes free-roam arcade VR and elevates it to an entirely new level, with a full range of environmental haptic feedback for a truly 5D experience. This is achieved through dynamic blasts of heat and cold, motion floors, environmental audio, and physical interactions within an uncontained world. 

Victory Square said that UNCONTAINED is the next strategic step to bring free-roam hyper-immersive VR experiences to a wider audience, backed further with a scalable franchise business model. 

Immersive Techs CEO Tim Bieber said that “we see substantial opportunities for the Company through this product offering, which strategically places us on a path to rapid growth in 2021.”

Why shipping containers?

By utilizing the shipping container as an efficient platform, it allows for a standardized build, enabling mass production, easy transportation, minimal setup time on location, and only occupies a maximum of five parking spots for Immersive Tech’s FEC operators located in malls, parking facilities, fairgrounds, and other public high-traffic areas. 

With a standard interior, the UNCONTAINED interactive console can be updated with multiple new games per year — which gives operators a fresh attraction for players every time they visit.

Victory Square CEO Shafin Diamond Tejani added: “Immersive Tech is an excellent example of how VST stays ahead of the curve and acquires true diamonds in the rough with an eye for creating value for shareholders. With the AR/VR entertainment industry poised to explode in 2021, we expect guests to be seeking new, exciting, and safe attractions that immerse one’s senses and provide unsurpassed memories and fun. The public wants to return to experienced-based attractions in a completely safe environment, and UNCONTAINED brings a solution that exceeds all safety protocols with fun, excitement, and memories as their focus.” 

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Story by ProactiveInvestors