Loop Insights on growth fast-track as it drives AI automated marketing, venue bubble solutions and tracing

• Loop’s IoT device, Fobi provides real-time insights and analytics
• The firm delivers venue tracing and contactless solutions
• The company has earned repeat business from bdG Sports

What Loop Insights does:

Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF), is an Internet of Things (IoT) technology company that combines artificial intelligence (AI) with marketing automation. The Vancouver-based advanced technology company also delivers venue tracing and contactless solutions.

Loop’s unique IoT device — Fobi — provides real-time insights, analytics, and visibility into buying trends. It also provides real-time data applications that enable retailers to improve on operational efficiencies with automated supply chain and inventory management tools. Loop offers digital adverting, marketing, research, and other related activities for retailers.

The company’s location-based marketing intelligence platform provides brands, agencies, and retailers with real-time actionable insights to optimize customer experiences.

Loop operates in the telecom, casino gaming, sports and entertainment, hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia.

The company is headed by CEO Rob Anson who is the founder of Fobisuite Technologies.  

How is it doing:

It has been a busy spell for Loop which is seeing rapid growth in terms of its technology stack, customer acquisitions, Tier-1 partnerships, technology deployments, and most importantly, the growth of its sales pipeline.

In January, Loop partnered with Empower Clinics Inc (CSE:CBDT) (OTC:EPWCF) to establish the Re-open Vancouver coalition to obtain an approved end-to-end coronavirus (COVID-19) mitigation solution. The firms plan to present the solution to local and federal authorities to help in the re-opening of Vancouver’s travel industry, including the cruise industry.

Loop first partnered with Empower in October 2020 to provide an end-to-end COVID-19 mitigation solution, complete with venue tracing, real-time automated guest exposure notifications, and testing procedures based on published guidelines.

Loop will also showcase its venue management platform as it has been selected by bdG Sports to handle the Paiute Las Vegas Championship, golf tournament starting on April 12, 2021. The event is part of the Korn Ferry Tour, which acts as the developmental circuit for the US PGA Tour. Loop will utilize its Wallet Pass technology, which creates a direct communication channel with attendees, allowing the company to send personalized promotions to users’ mobile phones in partnership with tournament partners, including sponsors, brands, merchants, and retailers.

As a result, Loop will earn revenue from an event license fee, as well as per-user fees for everyone involved in the event, such as staff, officials, players, fans and media. The company will also earn money from an affiliate marketing deal with Impact Radius signed in November. The company has earned repeat business from bdG Sports.

Loop will also provide its venue management platform to the Big West Conference Men’s and Women’s Basketball Championships on March 9-13 at the Mandalay Bay Events Center in Las Vegas. A total of 19 NCAA basketball teams will compete in the Big West Conference Finals for a chance to enter the NCAA 2020-2021 “March Madness” Tournament in Las Vegas.

Loop’s selection by bdG Sports for the Big West Conference Championships follows the success of its venue bubble solution at two previous NCAA basketball tournaments — the Gulf Coast Showcase and the Vegas Main Event. With fans expected to be live in attendance, the company said its Wallet pass technology will provide revenue-sharing opportunities.

Meanwhile, Loop has integrated cryptocurrency payments like Bitcoin, Ethereum and Litecoin into its contactless payments platform. Fobi creates a unique QR code that can be displayed or printed, allowing customers to send payments through a mobile wallet app that supports cryptocurrencies. The platform communicates with the retailer, depositing the sum in either crypto or local FIAT currency. Customers can use a cryptocurrency of their choice.

Loop’s international expansion is snowballing. It has inked a pilot agreement with PharmAssist Solutions (Pharmassist) to implement Loop’s analytics platform in multiple independent pharmacy affiliated locations. After completing the pilot, both parties intend to implement Loop’s AI-driven analytics platform across 12,000 pharmacies in the UK.

On November 4, 2020, Loop said it completed a similar pilot at 20 stores and was rolling out its AI-driven analytics platform to all 550 retail locations of Your CBD Store. The company’s “Insights” pricing model estimated making US$50 per month per till, with an average of four tills per retail location, which would equate to potential monthly recurring revenue of US$2.4 million or US$28.8 million.

The company chalked up the Pharmassist pilot deal to the signing of a referral agreement in October last year with retail industry guru Steve Gray’s UK-based SG-retail to bolster Loop’s products in the UK and Europe. Loop has also gained traction in the US by signing a slew of deals, and Gray will tap the momentum to roll Loop’s products and services into the €3.55 trillion European market.

Loop has recently inked a letter of intent to acquire its technology partner Passcreator, a leading European digital wallet and mobile marketing company with Tier-1 clients such as Mercedes-Benz and BMW. The acquisition is likely to be completed by February 2021. Loop is now managing the development of Passcreator’s Wallet Pass platform, which can deploy rapidly and at scale in up to 40 languages. The Passcreator mobile wallet pass is built on Android and iOS Wallet pass technology.

Meanwhile, Loop has successfully launched its first “Film Bubble” for a major motion picture in partnership agreement with Draganfly Inc (DFLY:CSE). 

Loop told shareholders in December that it is “extremely confident” about replicating the growth it saw last year with a full pipeline of projects. Key highlights include the firm’s selection to the Amazon Web Services Partner Network, the Telus IoT Marketplace, and a major partnership with NTT DATA, a subsidiary of the world’s fourth-largest telecom company Nippon Telegraph and Telephone.

Significantly, Loop received around $4.6 million from the exercise of warrants up to December 10, 2020. The company said it does not foresee the need for financing apart from strategic client partners that may want to invest in Loop’s growth.

The company’s board has approved a plan to begin the process of up-listing to major North American stock exchanges. The plan includes an application to up-list to the Toronto Stock Exchange, followed by an application to dual-list on the US technology-laden Nasdaq.

Inflection points:

• Realizing the next stage of significantly larger business developments
• Earning repeat business from bdG Sports
• Rapid UK and European expansion through its referral agreement with SG-retail

What the boss says:

In a recent letter to shareholders, CEO Rob Anson said: “Loop had an incredible year in 2020, and more importantly, is positioned with the right partners, products, pipeline, and financial resources to make the same quantum leap in 2021.”

“As a result of our immutable relevancy, high demand for Loop’s products, pipeline growth, and ability to easily scale into a global marketplace that is in full press digital transformation, we expect a continued accelerated pace that now warrants an up-list and dual list strategy that will attract institutional investors commensurate with our anticipated profile in 2021 and far beyond,” he added.

Contact the author Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive

Story by ProactiveInvestors