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Total: launches partner program for its video recruiting platform

% of readers think this story is Fact. Add your two cents. Group Inc (OTCQB:RCRT) announced a new partner program Wednesday for its video hiring platform, enabling its network of more than 27,000 small and independent recruiters to benefit from the transformation of the recruiting industry into a video-first process. Video’s partnership program uses an automated onboarding interface to host marketing assets and affiliate collateral, allowing its partners to focus on adding immediate value to their roster of clients, communities and networks. 

The company launched its video platform in the fourth quarter of last year, and last week, it announced the acquisition of video-enabled candidate sourcing platform, The updated suite of products helps recruiters shave days off the hiring process using video screening and AI-powered candidate matching from a database of hundreds of millions of profiles, the company said.

READ: acquires, a tech startup focused on unlocking deep insights into candidates using video screening and AI-based scoring algorithms

“When we started to incorporate video technology into our hiring processes, we saw an immediate elimination of the hours spent in scheduling telephone screening and reviewing countless paper-based resumes to get to the final shortlist of qualified candidates,” CEO Evan Sohn said in a statement.

The average cost to hire an employee is just over $4,000, according to the Society for Human Resource Management, and takes roughly 42 days, the company said. With nearly 5.5 million US workers hired in December alone, that translates into almost $23 billion and an annualized cost of $276 billion for US businesses.

“We believe that a video-first recruiting process could reduce the hiring cost by at least 33% in time savings alone, saving US businesses over $90 billion annually,” Sohn added. “This business transformation should drive significant revenue and savings for all those who participate, and we are excited to make Video available to our small and independent recruiters to both use and market.”

The company believes that recruiters across industries will benefit from the video platform, which streamlines candidate screening and provides organized space for recruiters to comprehensively vet, share and drive consensus around candidate profiles.

“The first time recruiters use our video platform, they recognize that video will affect recruiting the way it did online dating, real estate, and other sectors that are now video-first,” VP of Platforms Jennifer Goodfriend said. “Our partnership program increases distribution of our platform and allows our audience and community of recruiters to benefit from the video revolution.”

Contact Andrew Kessel at [email protected]

Follow him on Twitter @andrew_kessel

Story by ProactiveInvestors


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