BioHarvest Sciences names global marketing expert and former Coca-Cola executive Scott McCune to its board of advisors

BioHarvest Sciences Inc (CSE:BHSC) (OTCMKTS:CNVCF) (FRA:8MV) announced Thursday the appointment of marketing professional Scott McCune to its board of advisors.  

With the appointment, the company said it has succeeded in assembling a best-in-class team of expert advisors to cover all the major aspects of its business. 

BioHarvest said McCune will leverage his experience to assist in building a disruptive and integrated marketing program for the imminent launch of the company’s flagship VINIA product in the US market. 

McCune’s experience

He is the founder of McCune Sports & Entertainment Venture LLC (MS&EV) and has worked with brands, intellectual property owners, media partners, and startups, to leverage the passions of sports and entertainment, in creating value for their respective businesses.

Prior to founding MS&EV, BioHarvest said McCune had a successful 30-year career with the Coca-Cola Company (NYSE:KO) (FRA:CCC3) and Anheuser-Busch Inc. where he gained significant skills and experience building global brands, leading and inspiring diverse organizations, planning and executing complex operations, innovating new approaches to the business, negotiating and maximizing partnerships, driving productivity and managing P&Ls. 

Recognized as an industry leader in the sports and entertainment field, McCune and his teams negotiated more than US$3 billion in transactions and transformed the way Coca-Cola leverages strategic partnerships, such as the Olympic Games and the FIFA World Cup.

“As we embark on our mission to disrupt the US$115 billion global dietary supplement market (Persistence Market Research), we are very fortunate to have Scott as an integral part of our marketing team,” said CEO Ilan Sobel in a statement. ”We are privileged to have a world-acclaimed marketing professional with such vast subject-matter expertise to provide us with critical input as we bring our products to market and create powerful consumer-relevant brands.”

McCune added: “Ever since I looked at the value proposition of the BioFarming technology, I felt this was a game-changer that would make a significant difference to people’s health and well-being. BioHarvest is at the confluence of bio-tech, food, health and sustainability and has the opportunity to disrupt multiple categories.”

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