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Airnow Data notes monster-sized increase in downloads of HBO Max App driven by Godzilla vs. Kong movie

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Airnow Data, the mobile app analytics, optimization and market research platform, has shared statistics around the monster-sized amount of app downloads that HBO Max has experienced since the launch of the Godzilla vs. Kong movie on the platform.

The HBO Max app, which is the exclusive streaming home of the movie Godzilla vs. Kong in the US for the first 30 days of the film’s release – the month of April 2021 - was downloaded 3.15 million times across all devices  – 2.6 million times on iOS devices and 548,600 on Android devices.

READ: Airnow Data points to continued strength of apps amid US March Madness basketball tournament

The company said the success of the fourth entry in Legendary Pictures’ MonsterVerse series, both in theaters and via streaming release, supports the strategy of releasing movies across both channels during the pandemic.

The movie has grossed an estimated $357 million worldwide as of April 11, 2021 and gives a glimpse to what the future cinematic release landscape may look like, according to Airnow Data.

“With many still unable or unwilling to visit a movie theater at this point in the pandemic, the decision to release new movies on the HBO Max app has really paid off,” said Tim Armes, client services director at Airnow Data in a statement.

“Audiences are clamoring for new content – and with such a tremendous number of new downloads related to this movie, HBO Max will have a nice bump in subscriber numbers as a result. It’s easy to see them retaining those new subscribers because of the additional new movies that will launch on the app throughout the year,” he added.

The HBO Max app saw over a 400% increase in downloads and ranked as the top downloaded app on iOS and as the third most downloaded on Android for the first week since the movie’s launch.

Airnow Data, part of the Airnow Group, helps customers including brands, app publishers, advertising agencies and mobile networks to better understand their market by researching, benchmarking and tracking over 5 million apps available from Apple and Google Play stores across 55 countries.

It provides clients with six years’ worth of continually updated data categorised into the core products of App Intelligence, Keyword Intelligence, Market Intelligence and Usage Intelligence. Together, this delivers a wide range of valuable metrics including Downloads, Revenue, DAUs (Daily Active Users), MAUs (Monthly Active Users), ARPDAU (Average Revenue Per Daily Active User) and Retention.

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Story by ProactiveInvestors


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