Loop Insights' venue management platform enjoys successful deployment at PGA tournament in Las Vegas

Loop Insights Inc (CVE:MTRX) OTCQB:RACMF) announced that its venue management platform achieved record engagement rates at the inaugural MGM Resorts Championship PGA Tournament at Paiute Golf Resort in Las Vegas. 

Loop’s platform protected golfers, caddies, event organizers, volunteers, media and fans by providing safe entry for attendees, and the company’s Wallet Pass technology served as a direct communication channel for multiple promotions.  

A Wallet Pass promotion for other MGM sports events received a 31% click-through rate, a promotion for MGM shows received a 25% click-through rate, and a promotion for MGM sportsbook property MGMBet received a 52% click-through rate, the company said. 

READ: Loop Insights joins Oracle Partner Network to integrate with its POS system and get in front of more potential clients

The MGMBet promotion was made possible by Loop’s age verification feature, which ensured delivery of the promotion to attendees who are at least 21 years of age. 

For reference, the average click-through rate on Google AdWords paid search ads is about 2%, and anything above that can be considered an above-average rate, the company said. Loop topped that by as much as 2,600%.

“The performance of our venue management platform in terms of protection and engagement at the inaugural MGM PGA Tournament is quite simply superior to any other offering on the planet by several magnitudes,” CEO Rob Anson. “Loop can unequivocally claim the premier venue management solution position in the market, the timing of which could not be better, given the desire by all four major sporting leagues to open venues to full fan attendance, as well as create brand new revenue streams through digital engagement both in-stadium and at home.”

Anson said that its success has earned industry attention and confirmed that “multiple advanced discussions are occurring with major sports organizations.”

The recent successful deployments of Loop’s venue management platform in Las Vegas, including the PGA Tournament as well as the Big West NCAA Conference Basketball Championships, have established Loop as a best-in-class venue management platform for major sporting events, the company said, particularly in Vegas.

Loop Insights had already commenced multiple and advanced negotiations with Nevada-based hospitality and sports entities following the success of its first Nevada bubble in December. 

“There is simply no way to overstate the implications of yet another live environment success and the level of discussions we are engaging in at the present moment,” Anson said. “Loop continues to hit it out of the park and provide the sports world with the empirical data necessary to demonstrate our solution is the best in the world. We still have work to be done but we are moving close to the possibility of Loop helping reopen some of North America’s largest sporting events.”

On June 1st, Nevada will see the return of 100% capacity for live events, conferences and shows, the company said, and Loop Insights said it will be there to support the reopening of Las Vegas and, from there, the rest of the US and beyond.

Contact Andrew Kessel at [email protected]

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Story by ProactiveInvestors