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Marble Financial partners with 55Rush and its 1.1M Parent Life Network to build audience for financial literacy tools

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Marble Financial Inc (CSE MRBL) (OTCMKTS:MRBLF) (FRA:2V0), an artificial intelligence (AI) driven financial technology company, announced an online performance marketing partnership with Canada’s largest parent-focused performance marketing and media platform, 55Rush. 

55Rush specializes in building online Canadian communities, with the goal of curating connections between its 3.7 million members and their brand partners through awareness, data and insight tools, the company said. Parent Life Network, one of its four online communities, has more than 1.1 million members and is focused on creating relevant content for Canadian parents. 

55Rush will enable MyMarble to amplify its user reach and generate more leads by helping Parent Life Network members improve their financial fitness through sponsored content, including giveaways, deals, resources and forums. 

READ: Marble Financial launches affiliate marketing program with Fintel Connect to reach more Canadian consumers

In addition, Marble can leverage the parent-focused performance marketing partnership with 55Rush to reach even more Canadian families to help them achieve financial goals such as home ownership, a vehicle purchase, paying off debt, improving credit or saving for a college fund.

Marble noted a March 2021 study by Statistics Canada that found lower-income and younger households experienced significant increases in household disposable income in the second quarter of 2020, with a more than 33% improvement for lowest-income earners and more than 20% for the youngest households, thanks in part to coronavirus relief measures. This represents an opportunity for the company to help these Canadians manage and best utilize their income, the company said.

“We’re extremely excited to be partnering with 55Rush and their online community Parent Life Network, to offer their members an opportunity to improve their financial fitness with MyMarble,” Marble CEO Karim Nanji said in a statement. “This exciting partnership will introduce MyMarble to the Parent Life Network’s 1.1 million user base of parents and families and allows Marble to help Canadians reach their financial goals through financial literacy, budgeting, debt management and credit score health.”

55Rush’s Parent Life Network has an average of 12,000 monthly onboards, which provides MyMarble with the opportunity to continuously build its audience with national flagship campaigns, social media, custom acquisition channels and email marketing. 

“We’re really excited to be welcoming Marble Financial into the 55Rush Partnership family,” 55 Rush CEO TJ Donnelly said. “We feel their services will be incredibly valuable to Canadian families and we’re looking forward to raising awareness of their brand amongst our Parent Life Network members.”

Contact Andrew Kessel at [email protected]

Follow him on Twitter @andrew_kessel

Story by ProactiveInvestors


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