PlantX Life Inc (CSE:VEGA) (OTCQB:PLXTF) (FRA:WNT1) has announced a new partnership with legendary tennis champion and entrepreneur Venus Williams, who will become a PlantX Ambassador.
Williams is expected to help the company promote the benefits of living a plant-based lifestyle and will be invested in forwarding PlantX’s mission.
“Venus’ success as an elite plant-based athlete is incredibly inspiring. I am thrilled that our values align so powerfully in a way that can encourage people to give plant-based living a try,” PlantX Life founder Sean Dollinger said in a statement.
“Our partnership with Venus aims to celebrate these values and raise awareness of the benefits that a plant-based lifestyle can provide,” Dollinger added.
Venus Williams also commented, stating: “I’m extremely excited to be partnering with PlantX. It is the first marketplace of its kind and I wish it had been around when I was transitioning to a plant-based diet over a decade ago.”
“Living a plant-based lifestyle has improved my quality of life and I am looking forward to working with PlantX to help others learn about the benefits of living plant-based.”
PlantX said Williams first discovered a plant-based lifestyle in 2011 after being diagnosed with Sjögren’s syndrome, an immune system disorder that can cause prolonged fatigue and joint pain as well as swelling and stiffness, which prevented her from playing tennis.
The company added that Williams’ dedication to fueling her body with a plant-based diet yielded powerful results, which allowed her to resume her tennis career and motivated her to start her own vegan protein company, Happy Viking.
PlantX noted that Williams will curate a list of her favourite PlantX products through a dedicated ‘Venus’ Favorites’ section on the PlantX website as well as help further promote the company’s offerings to her dedicated audiences across her personal platforms.
Vancouver-based PlantX Life styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services. The online shop houses over 5,000 vegan products, and its recently-added meal service delivers chef-created dishes straight to the doors of Western Canada. All in all, the company offers more than 10,000 plant-based products.
Contact Sean at [email protected]
Story by ProactiveInvestors
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