The beat goes on for Endexx Corporation (OTCMKTS:EDXC), as the provider of CBD products and its partner, Grammy Award-winning artist and record executive DJ Khaled, have launched a new line of CBD-infused men’s grooming items, BLESSWELL.
The sustainably sourced collection, which was inspired by DJ Khaled’s pursuit for wellness and time spent in the “Honeywell of the Jamaican Irie,” features 100% US grown and processed hemp products that focus on a more natural approach to achieving the healthiest hair and skin.
“We are elated to be partnering with the multi-hyphenate powerhouse that is DJ Khaled. Creating these unique, premium products with someone of his caliber has been monumental for the Endexx Corporation brand,” Endexx Corporation CEO Todd Davis said in a statement.
READ: Endexx has ‘chart-topping’ momentum for its CBD products as sales growth is set to accelerate in 2021
“His passion for the category started with his personal and professional journey in the wellness realm and he has since become someone people look up to for personal care advice and expertise,” Davis added.
Endexx noted the eco-friendly, clean line of products features a variety of natural elixirs from beard oils, shaving creams, face cleansers, and body washes amongst other nutrient rich skin savers – all of which are infused with 300 milligrams (mg) of CBD and are designed to sooth, hydrate, and nourish the skin.
“Self-care is something that I preach to myself. I try to bless myself, in many ways. And BLESSWELL, was just perfect for everything that I represent,” DJ Khaled said in an interview with PEOPLE recently.
The BLESSWELL launch will be enhanced by the release of a limited, three-part guided meditation series voiced by Khaled himself, with one part of the series set to be released on streaming platforms, such as Apple and Spotify, and the full set being available only as a gift with product purchase via the BLESSWELL website.
“I’m going to be able to give you that Khaled feel meditation and hopefully, you’ll be inspired and motivated,” Khaled added.
BLESSWELL products, paraben and sulfate free as well as being vegetarian-friendly, are available for purchase exclusively at Blesswell.co.
BLESSWELL’s sales and integrated marketing efforts will be led by Miami-based IMPACT Brokers, which Endexx said has been recognized as a best-in-class agency specializing in CBD brands.
DJ Khaled produced the last two albums for multi-platinum rapper and pop superstar Drake. He is also a big believer in CBD as part of his personal-wellness journey.
Endexx, through its operating division CBD Unlimited, develops and distributes all-natural CBD products derived from cannabis sativa plants containing less than 0.1% THC. Its products include oils, capsules, topicals, and pet products, all with the shared purpose of therapeutic and pain relief.
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