FansUnite Entertainment Inc (CSE:FANS) (OTCQB:FUNFF) (FRA:4UY) announced that it has struck a brand partnership with Cash Live Inc to launch FansUnite branded live games on the Cash Live mobile app.
The Vancouver, British Columbia-based sports and entertainment company has a minority interest in Cash Live, a tech start-up that offers a new and popular poker and social casino game show platform.
Cash Live is a free-to-play gaming app that is designed for mobile devices and features daily live-streamed poker game shows paying out real cash to its winners. After successfully completing the SnapChat Accelerator program, Cash Live has been launched on iOS devices in the US, Canada and Mexico with live games 7 days a week, twice a day at 3.00pm and 6.00pm PT.
“A launch on Android is underway and is expected to be completed in 30 days,” said the company.
READ: FansUnite Entertainment integrates CoinsPaid cryptocurrency payments into its online gambling products
“Cash Live is a promising tech start-up that has built an impressive brand and technology platform,” FansUnite CEO Scott Burton said in a statement.
“In furthering our strategy to be more actively involved in the rapid growth of the social betting industry, we are pleased to announce the partnership with Cash Live. Moving forward, we hope to see this mobile app emerge as a dominant player in the online poker game industry.”
According to the company, top-ranked professional poker players like Phil Hellmuth, Antonio Esfandiari, Jeff Gross, Jonathan Duhamel, Brian Rast, Kevin Martin, and Joey Ingram, have invested in Cash Live.
In addition, the mobile app has drawn well-known investors within the digital entertainment and technology sector such as the founders of Paradise Poker, the former CEO of Tinder and OkCupid, the senior VP of product at Reddit, Lightspeed Venture Partners, the CEO of Cheddar and Snap Inc.
The company revealed that the first branded FansUnite game will be available on Wednesday, May 12 at 6.00pm PT and will play down to a winner in under 20 minutes.
The Cash Live mobile app can be downloaded in the App Store.
FansUnite is focused on technology related to lawful online gaming and other related products. The company operates the FansUnite Sportsbook and the website of its wholly-owned subsidiary, McBookie Limited, which offers online gaming services to the UK market.
FansUnite is also a provider of technology solutions, products and services in the gaming and entertainment industry and looks to acquire technology platforms and assets with high-growth potential in new markets.
Contact the author Uttara Choudhury at [email protected]
Follow her on Twitter: @UttaraProactive
Story by ProactiveInvestors
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