HempFusion Wellness Inc (TSE:CBD.U) (OTCQX:CBDHF) (FRA:8OO) said it has signed an exclusive sponsorship agreement with two-time Olympic Gold Medalist and five-time World Champion Kaillie Humphries as she completes for more gold medals for Team USA in both the Two-Woman Bobsleigh and the newly-introduced Women’s Monobob at the Olympic Games in Beijing in February 2022.
As the exclusive CBD and probiotic sponsor of Kaillie Humphries, HempFusion, along with its Probulin brand, said it looks forward to delivering unique digital opportunities and marketing assets including branding on her apparel, social media campaigns, testimonials, personal appearances and more.
“Partnering with a champion of Kallie’s stature provides us with an incredible opportunity to educate millions of fans around the world about the wellness benefits of both HempFusion CBD and Probulin Probiotics,” HempFusion Wellness CEO Jason Mitchell said in a statement.
“Our recent launch on Tmall is especially timely since her arrival in China, a country that loves sport, is highly anticipated. Billions of people will watch her go for more gold,” Mitchell added.
Humphries also commented, stating: “I’m excited to join the HempFusion family of brands. When you train as hard as I do, there’s going to be some post-workout pain, and I prefer to deal with it using natural products. I’ve done my due diligence, with a number of CBD brands, and I concluded that HempFusion is not only highly effective, but the CBD brand that I can trust to be free of THC and other contaminants.”
Kaillie joins Team HempFusion’s roster of world-class athletes including UFC Hall of Famer and ESPN analyst Michael Bisping, freestyle snowboarding icon Travis Rice, and professional rallycross driver Steve Arpin.
HempFusion distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research, and HF Labs, to about 4,000 retail locations across all 50 states of the US and select international locations.
In addition, its wholly-owned subsidiary Probulin Probiotics is one of the fastest-growing probiotics companies in the US, according to data technology company SPINS. The subsidiary offers the unique MAKtrek 3-D system that ensures more probiotics arrive alive.
Contact Sean at [email protected]
Story by ProactiveInvestors
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