ImagineAR and its partners team up with rapper Jeezy to release AR-enhanced NFT versions of his iconic Snowman logo

ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) (FRA:GMS1), along with blockchain fintech company Liquid Avatar Technologies Inc (CSE:LQID) (OTCPINK:TRWRF) (FRA:4T51) and Oasis Digital Studios announced that US Grammy-nominated and multi-platinum rapper Jeezy has partnered with their teams to release a limited series of AR-enhanced versions of his iconic Snowman logo as non-fungible tokens (NFTs), now available for purchase. 

The series of five animated NFTs are an ode to Jeezy’s 2005 double platinum album, Let’s Get It: Thug Motivation 101, which was the rapper’s first record to feature the Snowman image. 

Fans can purchase 3D Snowman NFTs for US$101 each through the Oasis Digital Studios storefront on the INFINITE by SUKU NFT Marketplace, the company said. There will be 1,001 NFTs of each of the AR-customized snowmen, each accompanied by an audio file of Jeezy narrating the origins of the Snowman and a music track. 

Additionally, 30 randomly selected buyers will also score a personally autographed Jeezy album with their purchase, the company said. 

READ: ImagineAR secures seventh US patent; sees client activity ramp up in latest corporate update

“As an entrepreneur, I’m always looking for new opportunities, especially ones that help me connect with my fans,” Jeezy said in a statement. “The Snowman seemed like the right place to start. He’s been with me from the start and on May 19th, he comes to life! Keep it locked, because we have more coming in the NFT space with Oasis soon!”  

The Snowman logo was originally worn on a medallion, and the design was used on a t-shirt collection. Wearing the icon in his music videos, the Snowman became the rapper’s signature logo and was widely worn by his fans, the company said. The Snowman became big enough that it drew backlash from some school officials, which banned the shirts due to the content of Jeezy’s music.

Now, more than 15 years later, the Snowman has become an innovative NFT.

“We’re excited to finally roll out this signature piece of Jeezy’s brand to the public on this new, carbon-negative NFT marketplace,” said Liquid Avatar CEO and Oasis Digital Studios co-founder David Lucatch said. “Jeezy has always pushed the envelope in hip hop, which has been defined by his sporting of the snowman. I think his fans will appreciate how we’ve gone above and beyond to bring this symbol of his monumental career to life. With his signature twist on it, both fans and collectors alike will be rushing to get a hold of this NFT.” 

Oasis is developing NFTs with cinematic quality, motion, sound, and special effects that make them true collectibles, the company said. Each NFT will come with an AR experience providing users the ability to showcase their NFTs in the virtual and real world.

NFTs are digital assets that represent a wide range of unique tangible and intangible items, from art, comic books and collectible sports cards to virtual real estate and even digital sneakers. One of the main benefits of owning a digital collectible versus a physical collectible like a rookie card or a rare-minted coin is that each NFT contains distinguishing information that makes it both distinct from any other NFT and easily verifiable.

This makes the creation and circulation of fake collectibles pointless because each item can be traced back to the original issuer.

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Story by ProactiveInvestors