Versus Systems appoints Jennifer Prince, Global VP and Head of Content Partnerships for Twitter to its board of directors

Versus Systems Inc. (NASDAQ:VS) (FRA:BMVB) has announced the appointment of Jennifer Prince, Global VP and Head of Content Partnerships for Twitter Inc. to its board of directors. 

The company noted that Prince is responsible for Twitter’s global content arm, working with the world’s most renowned and conversation-driving publishers and creators on their creative, distribution and monetization. She leads Twitter’s worldwide efforts engaging with media entities and individual creators across TV, film, music, sports, news, lifestyle, and gaming.

Versus said the addition of Prince to the board of directors comes as the company is actively growing in the media and entertainment verticals since their IPO on the Nasdaq in January.

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Versus, which recently announced the acquisition of Xcite Interactive, said it will now be able to position its interactive rewards platform inside games, apps, streaming media, OTT and broadcast television and noted that Prince is well-positioned to help shape the company’s growth in the media space.

Prior to joining Twitter in August 2013, Prince was head of industry for Film and Television at Google and YouTube. Earlier, she was SVP of Advertising at Demand Media where she launched its Ad Sales business and helped the company through its IPO.

“I couldn’t turn down an opportunity to advise an innovative and growing company in Versus, after learning how their prizing engine integrates into content, to surprise and delight consumers in content-first immersive experiences,” Prince commented in a statement. “The team is very impressive and I’m thrilled to join the Versus board to help drive impact and value with a team and technology that I believe in.”

Matthew Pierce, founder and CEO of Versus Systems added: “Jennifer Prince is incredible. Her background is unmatched and a perfect fit for Versus. Leading media and entertainment at Twitter, the work she did at YouTube, Google, and Demand Media – Jennifer is exactly what Versus needs as we grow our sales organization and expand our product offerings into interactive media to serve a wider range of content publishers across broadcast, sports, streaming, and live events. We are thrilled to have her join the team at Versus.”

Versus Systems has developed a proprietary prizing and promotions engine that allows publishers, developers, and creators of streaming media, live events, broadcast TV, games, apps, and other content to offer real world prizes inside their content. Audiences can choose from among the offered prizes and then complete in-game or in-app challenges to win the prizes. The Versus platform can be integrated into streaming media, TV, mobile, console, and PC games, as well as mobile apps.

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Story by ProactiveInvestors