Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By ProactiveInvestors (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

Versus Systems plans beta test of XEO fan engagement platform for Canelo Alvarez vs. Billy Joe Saunders title fight

% of readers think this story is Fact. Add your two cents.


Versus Systems Inc (NASDAQ:VS) (FRA:BMVB) announced plans to launch a beta test of XEO, its second screen gamified rewards platform, at the upcoming Canelo Alvarez vs. Billy Joe Saunders middleweight boxing title fight at AT&T Stadium in Dallas on May 8.  

Versus is working with the marketing firm Frias Agency and Crush, the soda brand from Keurig Dr. Pepper (NASDAQ:KDP) (FRA:DP5).  XEO will allow Crush to create a unique engagement experience for fans watching the fight live, both in-stadium or watching on DAZN pay-per-view. More than 60,000 fans are expected to be in attendance, the company said, making the Canelo-Saunders fight the most-attended US sporting event since the coronavirus (COVID-19) shutdowns began in March 2020. 

In the days leading up to the fight and during the fight itself, fans will be able to go to www.Crush-Canelo.com on their mobile devices and answer predictive questions about the weigh-in and the main event. They will also be able to play games and win daily prizes, including signed boxing gloves, DAZN codes and Crush soda.

READ: Versus Systems engagement platform to include alcohol ads beginning in July

Past Canelo fights have garnered more than 800,000 pay-per-view purchases, and his last televised fight in February 2021 had an audience of more than eight million TV viewers.

“We are thrilled to work with Crush and Canelo on this project,” Versus CEO Matthew Pierce said in a statement. “This beta test is an opportunity to showcase innovative brands, such as Crush, and to provide engaging content for millions of Canelo fans and boxing fans in general, both in-venue and at home.” 

A limited audience will also be invited to access the proprietary mobile engagement platform via a live URL and a QR code that will be revealed by Canelo Alvarez and Crush on social media this week. Those fans will be able to interact with Crush-sponsored content, prizes, event trivia and polling during the fight. The experience will be available online, as well as via Android and iOS mobile devices.  

“The Versus XEO platform makes it possible for brands like Crush to provide Canelo fans with a unique experience, giving brands real-time access to a captive audience while increasing viewership and creating memorable experiences for sports fans,” Frias Agency CEO Andre Martelly said. 

Frias is the marketing and experiential agency for brands and franchises including Crush, Modelo and Constellation Brands Inc (NYSE:STZ).

Contact Andrew Kessel at [email protected]

Follow him on Twitter @andrew_kessel

Story by ProactiveInvestors



Source: http://www.proactiveinvestors.com/companies/news/948445/versus-systems-plans-beta-test-of-xeo-fan-engagement-platform-for-canelo-alvarez-vs-billy-joe-saunders-title-fight-948445.html


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST


Order by Phone at 888-809-8385 or online at https://www.herbanomic.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Immusist Beverage Concentrate - Proprietary blend, formulated to reduce inflammation while hydrating and oxygenating the cells.

Report abuse
Loading...

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

MOST RECENT
Load more ...

SignUp

Login

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.