Esports Entertainment and partner to hold virtual event to discuss using cinema venues to host gaming events

Esports Entertainment Group Inc (NASDAQ:GMBL) has announced a partnership with Cinema Esports Alliance Co (CEAC) to host a virtual event to open the door of communication between the cinema and esports industries. 

The company said the inaugural event will delve deeper into how both industries can support each other: While cinemas are eager to find new revenue streams, the esports community seeks new venues for practices and viewing parties.

“We are excited to partner with the CEAC to help cinemas attract the gamer community into their facilities,” said CEO Grant Johnson in a statement. “We believe we have a turnkey, fully-integrated esports solution that can support cinema exhibition of esports including tournaments and onsite infrastructure.”

READ: Esports Entertainment closes on its acquisition of Helix eSports and ggCircuit

Heather Blair, founder of CEAC, said that cinemas have looked at esports with interest because the profile of the gamer is similar to that of the avid moviegoer.

“With concern for lack of or inconsistent movie content, cinemas are motivated to seek other types of entertainment to offer their customers and attract new ones,” Blair said. “This event pairs experts in several fields willing to discuss their successes and pitfalls of their past and current projects and programs surrounding this topic.”

Esports Entertainment said the event will take place virtually on June 22 at 10 am PST with registration open to all, but prior RSVP required. 

The speakers will include Magnus Leppäniemi, president of esports at EEG, Glen Elliott, founder of Esports Gaming League, Scott Russel, head of Gaming APAC at Blackhawk Network, and Adam Saks, CEO of Level Up Entertainment/UltraStar Multi-tainment.

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Story by ProactiveInvestors