Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
By ProactiveInvestors (Reporter)
Contributor profile | More stories
Story Views
Now:
Last hour:
Last 24 hours:
Total:

Kidoz's Kid Survey System finds that mobile ads are the top way kids find new toys

% of readers think this story is Fact. Add your two cents.


Kidoz Inc (CVE:KIDZ) has completed the first survey using its Kid Survey System, and the results showed that ads seen by kids on mobile phones are the most popular way to discover new toys, the company announced. 

The Kid Survey System, combined with the Kidoz Contextual Ad Network, allows brands to quickly and affordably survey their exact target audience at scale by launching interactive surveys of up to 10 questions. The first survey included more than 1,300 children, the company said. 

It is difficult for brands to track the impact of digital campaigns, the company said, particularly given the challenge and cost of reaching children. That makes it harder to make product decisions on things such as packaging, product features and marketing research. 

READ: Kidoz launches new investor-focused outreach program with digital media platform AGORACOM

“Reaching more children, teens and parents than any other mobile network, Kidoz is a preferred choice for advertisers to build awareness with their target consumers,” Co-CEO Eldad Ben Tora said in a statement. “As we expand our product offering to include opportunities for market research and other new products pending release, we increase our ability to grow and our strategic importance as a service provider to our customers. Kidoz is encouraged by the success of this initial survey and is looking forward to working with our partners and clients to help drive a deeper understanding of the behaviours of specific target audiences.” 

The Kid Survey System is the first platform to collect first-party data in a kid-safe way, the company said. To display the power of the tool, Kidoz conducted a targeted survey asking kids a variety of questions to understand how they interact with mobile apps, where they hear about new toys and who decides what gifts to buy. 

The results revealed that mobile phones are the top awareness driver for new toys (42% of respondents), more than from friends (35%) and traditional television advertisements (23%). 

In particular, kids liked ads that gave rewards connected to mobile games, without requiring them to make a purchase.

“Given the popularity of mobile phones and tablets among children as their preferred choice of entertainment, the results confirm our belief that mobile is the most influential channel for kids,” Product Marketing Lead Rina Galitz said. “Our survey to discover more about the buying process within families revealed several great insights and builds on the findings from the National Retail Federation that 90% of parents say their children heavily influenced purchasing decisions.” 

To that end, the Kidoz survey revealed that 74% of kids surveyed said they told their parents what to buy when they saw an ad they liked. 

Contact Andrew Kessel at [email protected]

Follow him on Twitter @andrew_kessel

Story by ProactiveInvestors



Source: http://www.proactiveinvestors.com/companies/news/951738/kidoz-s-kid-survey-system-finds-that-mobile-ads-are-the-top-way-kids-find-new-toys-951738.html


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 888-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 888-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen! 
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover -  Reduces Smart Meter radiation by 96%!  (See Video)

Immusist Beverage Concentrate - Proprietary blend, formulated to reduce inflammation while hydrating and oxygenating the cells.

Report abuse
Loading...

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

MOST RECENT
Load more ...

SignUp

Login

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.