ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) (FRA:GMS1) has announced that Clube Atlético Mineiro has integrated its new Augmented Reality SDK Platform into its mobile app and launched “Galo AR” to deliver global immersive fan activation and engagement.
The company said the AR campaign that kicked off last week, featuring green screen videos of players delivered around the world, had over 12,000 interactions within 24 hours and a 3,000% registration increase per day.
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“We had a tremendous response to our premiere Galo AR immersive experience from our executives and fans around the world,” said Felipe Ribbe de Vasconcellos, head of Innovation at Clube Atlético Mineiro, in a statement.
“The real-time analytics confirmed that AR delivers true fan engagement and builds community quickly. Our plan is to present Galo AR to brands and sponsors as a new digital channel to interact with our fans beyond the standard ad function and build new revenue for our club. AR is a technology that is going to change society.”
He also praised ImagineAR’s technical team.
“They worked day and night with our mobile app developer, Sportheca, to ensure the ImagineAR SDK was optimized for our IOS and Android apps,” de Vasconcellos said. “We would recommend the ImagineAR SDK to any sports team wanting to engage fans around the world using immersive AR.”
Alen Paul Silverrstieen, CEO of ImagineAR, added: “Our company is thrilled the premiere Clube Atletico Mineiro’s Galo AR campaign significantly increased fan engagement and interactions beyond their expectations. The new ImagineAR SDK Version 1.3 integrated seamlessly with their mobile app and we are confident future AR campaigns will expand their global fan base as well as increase revenue for the team.”
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