KWESST announces commercialization road map for its non-lethal Low Energy Cartridge product line

KWESST Micro Systems Inc (CVE:KWE) (OTCQB:KWEMF) has announced key details of the commercialization road map for its non-lethal Low Energy Cartridge (LEC) product line.

The company said the road map will culminate with the official commercial launch at the 2022 SHOT Show in Las Vegas on January 18-21, 2022. 

KWESST’s announcement follows the company’s first and successful public live demonstration of the LEC system to a group of investors in the Whistler, British Columbia area on July 9, 2021. 

READ: KWESST Micro Systems extends investor relations agreement with US-based Emerging Markets Consulting

“We are now accelerating our go-to-market efforts,” said KWESST founder and CEO Jeff MacLeod in a statement. “Over the summer, we will introduce samples to authorities for demonstration and testing in the public order and security market and the personal defence market. We will also obtain user testimonials and engage with key influencers in the field of law enforcement and public security to heighten the profile of the LEC system in the US and internationally.”

MacLeod added: “We expect to take pre-orders for the LEC product line in late fall. This is the lead-up to an official launch at the SHOT Show in January, which will include firing demonstrations in various calibres and firing platforms.”

The LEC system is the world’s first cartridge-based non-lethal firing system with universal application across four market segments that currently use a variety of dated “non-lethal” or “less-lethal” solutions. 

These segments include public order (riots and control of dangerous subjects), military and law enforcement training (realistic force-on-force training), personal defence (home, car, boat, RV, camping, hiking), and high-action gaming.

KWESST said it is prioritizing the global self-defence and the public order and security markets, where there exist ready channel partners, including large e-marketplaces for tactical products and sophisticated social media campaigns, thus avoiding the expense and time to build out an internal sales force. These markets represent near-term opportunities with short-selling cycles, it noted.

The SHOT Show is the largest trade show of its kind for buyers and suppliers in the “Shooting Hunting and Outdoor Trade” (SHOT) and has evolved over the years to include exhibitors and buyers across the tactical, personal defence, and high-action gaming communities. It is the annual event for commercial buyers and distributors to see what is new and to place orders.

The company said it is pursuing an accelerated path to market in view of the significant component of business the LEC product line is expected to contribute to revenue growth, and because of the readiness and receptiveness of the market for a breakthrough in non-lethal solutions.

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Story by ProactiveInvestors